Parks Associates conducts annual nationwide surveys that provide an accurate picture of current adoption levels, demand, and size of the total available market. Such data are crucial for strategic planning and forecasting sales and revenues for product lines and services.

This year's survey collected data on a wide variety of products, services, and applications:

  • Portable music (MP3), video, and gaming devices
  • Digital Cameras/Digital Video Cameras
  • Game Consoles
  • Flat-panel TVs
  • Online Content and Personalization Services
  • Desktops, Laptops, and Home Networks
  • Home Security Systems
  • Multimedia Computer Applications
  • Computer-Connected Consumer Electronics Devices
  • Multimedia Internet Applications

Survey Design: A survey of 1,000 U.S. households via random digit dial sampling.

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