A unique quantification of digital lifestyle purchases by households that have moved or are planning to move.

This project will quantify the market for key digital lifestyle products and services purchased by households that have moved within the last two years. The project will track purchases by product category, brands considered/purchased, amount spent, timing of purchase (months prior/since move), purchase locations, and other parameters deemed important to participating clients.

Survey Design: A survey of 3,000 U.S. Internet users, employing a stratified random sample to ensure statistical significance

© 1998-2022 Parks Associates. All Rights Reserved.