Press Releases

Thursday, January 20, 2022

13th annual Smart Energy Summit addresses role of connected devices, utility programs, and renewables for energy management in the home

14% of US broadband households own a smart light bulb 

Parks Associates today announced the agenda for the 13th annual Smart Energy Summit: Engaging the Consumer, happening in-person February 28–March 2 at the Omni Hotel in Frisco, TX. The firm announced new research based on a 4Q 2021 survey of more than 10,000 US broadband households, which shows adoption of smart light bulbs has reached 14% of US broadband households. Purchase intentions for all smart energy, lighting, an more

Wednesday, January 19, 2022

Health at home is entering the mainstream

Parks Associates’ Connected Health Summit highlights expansion of the market, including adoption of health devices and services and insights from leading companies  

Parks Associates’ latest consumer data highlights that connected health devices have gone mainstream: 64% of US broadband households have used a telehealth service in the past 12 months; 37% own a wearable; and 25% have a connected medical device. Parks Associates will virtually host “Health and Home: State of t more

Tuesday, January 18, 2022

27% of US broadband subscribers report Samsung Tizen Smart TV as their primary device for viewing video content

OTT Video Market Tracker highlights trends and expectations for streaming video market in 2022

New Parks Associates consumer research featured in its OTT Video Market Tracker reveals that in Q3 2021, 27% of US broadband subscribers reported the Samsung Tizen Smart TV is their primary device for consuming video content. The international research firm’s most recent update recaps top industry and consumer trends of Q4 2021 and highlights anticipated market shifts in 2022. more

Thursday, January 13, 2022

Consumers evenly divided between preference for total control and customization versus “set-it-and-forget-it” model in smart home app experience

73% of US broadband households that own or are planning to buy a smart home device consider interoperability important 

New research released from Parks Associates following CES® 2022 reveals US broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart home devices. The firm’s All Apps Aren’t Equal: Smart Home User Experiences finds 52% of US broadband more

Tuesday, January 11, 2022

Parks Associates announces promotions to marketing team members as firm embraces virtual and in-person event experiences

Executive events, in-person and online, continue to be driving force for strategic business insights and networking experiences 

International research firm Parks Associates today announced promotions to key members of its marketing team, as the business expands its industry leadership through both virtual and in-person events in 2022. The firm named Hailey Laughlin as Senior Marketing Manager, Rosey (Ulpino) Sera as Senior Public Relations and Marketing Manager, and Vicki A more

Thursday, January 06, 2022

70% of US broadband households own at least one streaming video product connected to the internet

New whitepaper explores exponential growth in streaming video adoption and increasing consumption of OTT video services

Research from Parks Associates’ new whitepaper, Reaching Today’s Video Audiences: Platform Diversity and ROI, reports that nearly 70% of US broadband households own at least one streaming video product that is connected to the internet. The whitepaper, developed in partnership with Bitmovin, the Emmy Award-winning world leader in digital video technology, e more

Wednesday, January 05, 2022

41% of US broadband households have a streaming media player

Parks Associates’ consumer data of 10,000 broadband households tracks current trends consumer attitudes regarding on connected entertainment and technology

Parks Associates today announced new industry and consumer research at CES on consumer attitudes, usage, and adoption of connected devices and services from its quarterly surveys of 10,000 US broadband households. The research quantifies the impact of the pandemic, reveals key insights on the type and brand of devices in more

Tuesday, January 04, 2022

Parks Associates highlights growth of connected home solutions at CONNECTIONS™ Summit at CES 2022

Two-thirds of US broadband households feel it is impossible to keep their data completely secure

Parks Associates will host leaders from multiple connected home industries tomorrow in Las Vegas for the 16th annual CONNECTIONS™ Summit: Smart Home Growth Strategies.Session topics will focus on adoption of connected home solutions, including smart home, broadband, home networking, safety and security, connected health, independent living, and emerging home services. CONNECTIONS more

Page(s):   of   169 Next
© 1998-2022 Parks Associates. All Rights Reserved.