In The News

Friday, April 30, 2021

Roku Drops YouTube TV App in Carriage Dispute

Roku and other streaming-device makers have become the streaming era’s gatekeepers, and spats with streaming services and live-TV internet bundles echo the carriage disputes between cable carriers and their channels. Roku is the largest streaming-device maker in the U.S., accounting for 38% of the U.S. streaming-media player market, according to research firm Parks Associates

From the article "Roku Drops YouTube TV App in Carriage Dispute" by Patience Haggin

Wednesday, April 28, 2021

Streaming Wars Casualties: Cable TV Channels on Chopping Block

Driving this oncoming consolidation are two factors: managing the decline of the traditional pay TV business, while also investing in direct-to-consumer streaming offerings. “They are all trying to find this balance of, where do I capture the lion’s share of ad dollars and viewership in traditional, combined with trying to gain this emerging piece in streaming,” says Steve Nason, research director for Parks Associates.

From the article "Streaming Wars Casualties: Cable TV Ch more

Monday, April 26, 2021

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indicates that 25% of US broadband households would prefer to watch new releases at home. Deloitte research found that 65% of respondents want at least the choice to stream a new release at home when it debuts.


From the article "Will the box office ever come back?" by Brian Cool more

Monday, April 26, 2021

XR Technologies and Trends: Pandemic ushers in immersive experiences

Likewise, a majority of adults in South Korea, the UK, and the US found the idea of subscription-based VR and AR at least somewhat appealing, according to a January 2020 Nokia poll conducted by Parks Associates. 

From the article "XR Technologies and Trends: Pandemic ushers in immersive experiences" by Insider Intelligence. 

Thursday, April 22, 2021

Report: 40% of subscribers to services like Netflix and Spotify share account passwords

Marketing consultants Parks Associates predict that account sharing will amount to $12.5 billion dollars in losses for pay-TV companies in 2024, up from $9.1 billion in 2019.

From the article "Report: 40% of subscribers to services like Netflix and Spotify share account passwords" by Dan Gentile.

Wednesday, April 21, 2021

Hey, Apple, Just Make a TV Already

According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S. market share of 38% and 33%, respectively.

Meanwhile, Apple is missing a bigger opportunity in smart TVs, which in recent years have started to subsume the streaming player business. Parks Associates notes that 58% of U.S. broadband households now own a smart TV, while only 45% more

Tuesday, April 20, 2021

Navigating the Role of Smart Home and Voice Assistant Platforms in 2021

Parks Associates research reveals that U.S. broadband households have an average of 13 connected devices in their home ranging from computing to smart home devices to smart appliances to entertainment devices, including home networking solutions.

Familiarity has been slowly increasing for these devices. Consumers who already own smart home devices are buying more and looking for further integration between them. According to Parks Associates research, 50% of smart home devic more

Tuesday, April 20, 2021

TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases

Among the featured presenters on Tuesday was Elizabeth Parks, president of Dallas-based research firm Parks Associates. Her presentation, titled “Value of Monitoring: Expanding Beyond the Traditional Use Cases,” centered on new opportunities that are emerging for professional monitoring services to deliver new benefits to today’s connected consumers.

One area Parks discussed briefly was the rise in asset tracking, including the use of tiles for real-time identification and l more

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