In The News

Friday, September 20, 2019

Fitness: The Sweet Spot for Smartwatches

In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall, 41 percent of smartwatch owners reported that the most commonly used apps were to track calories or to monitor weight loss goals.

From the article "Fitness: The Sweet Spot for Smartwatches" by Peter Suciu.

Wednesday, September 18, 2019

Subscriptions account for nearly 86% of US internet TV and movie spending

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies.

The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, including Netflix, HBO, YouTube, and Amazon as well as new services Disney+ (Walt Disney ...read more

Tuesday, September 17, 2019

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

During its CEDIA Expo TechTalk, Google Nest mentioned one key statistic that set the tone for the rest of the presentation: According to Parks Associates, 43% of US broadband households intend to purchase a smart home device in 2019.

And yet, homeowners are looking for more than gadgets. Instead, they are seeking a helpful home, with products that work seamlessly together without added fuss or installation headaches. This is where integrators come in.

Instead of focusing ...read more

Tuesday, September 17, 2019

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to trend up in the near future as new streaming services from Disney, Apple, WarnerMedia and NBCUniversal launch.

From the article "Subscriptions account for nearly 86% of consumer video spending " by Ben Munson.

Tuesday, September 17, 2019

Veego Gives Eyes to ISPs, Enabling Automatic Detection and Repair of Smart Home Problems

According to a study by Parks Associates titled 360 View: Supporting the Connected Consumer, “Unresolved technical problems with smart home devices have risen 240% in 3 Years. 79% of consumers have self-installed a smart home device, and most do not turn to integrators for assistance when there is a technical problem.” 

From the press release "Veego Gives Eyes to ISPs, Enabling Automatic Detection and Repair of Smart Home Problems."

Monday, September 16, 2019

How People Are Using Smartwatches to Lose Weight and Stay Healthy

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates.

More than three out of four heads of U.S. households who own and use a smartwatch said they track their steps with their device. Another 60% monitor their heart rates and 53% use the wrist-worn devices to count calories. Among all smartwatch owners, 41% say their most commonly used app is to count calories or reach weight los ...read more

Friday, September 13, 2019

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator still has approximately 19 million subscribers and another incremental 13.5 million video subscribers in Latin America. It’s just a case of finding a strategic alignment with a potential acquisition partner.

“Good potential acquisition partners would be companies wanting to eit ...read more

Friday, September 13, 2019

Blending Entertainment & Smart Home Control into One Experience

Voice control has become a must-have feature for smart home products and entertainment devices. According to research from Parks Associates, the most desired functions to perform by voice are turning the TV on or off; changing channels/launching apps; and controlling the volume. There are currently no unified, hands-free solutions available for service providers that work across their entire footprint, including the range of installed legacy set-top boxes, TVs, and soundbars. Wi ...read more

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