Future of Video

Wednesday, November 20, 2019

Parks Associates announces pre-show workshop ahead of 2nd annual Future of Video

Pre-show workshop Changing World of Video Services to present consumer research with industry insights from 24i Media, Accedo, Brightcove, LiveRamp, Ovation TV, Samsung Ads, Tastemade, Tubi TV, and Wurl

Parks Associates research shows the percentage of US households subscribing to multiple OTT services has increased at a faster rate than household penetration of subscription OTT services. At the beginning of 2019, 46% of US broadband households had more than one OTT video su ...read more

Tuesday, November 12, 2019

Parks Associates’ 2nd annual Future of Video conference features speakers from Comcast, Verizon, Viacom, CBS Interactive, Universal Electronics, NFL, and more

Research firm reveals content drives vMVPD subscriptions, while promotions attract new pay TV subscribers


Parks Associates today announced the speaker lineup for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott, California. New research from the firm finds content is main factor for new vMVPD subscriptions, while promotions motivate new pay-TV subscribers—39% of new vMVPD subscribers added this su ...read more

Monday, October 07, 2019

Parks Associates’ Second Annual Future of Video Expands to Include Social Video & Livestreaming Summit

39% of US broadband households using an ad-supported OTT service (AVOD) discovered it through friends or family

Parks Associates today announced the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del Rey, California, will feature a special half-day event “Social Video & Livestreaming Summit,” hosted by OTT Executive Magazine on Monday, December 9, 1-5 pm. Future of Video: OTT, Pay TV, and Digital Media examines the factors influencing ...read more

Thursday, August 15, 2019

Free trials influence over half of OTT video service subscriptions

Future of Video features AT&T VP as Keynote

New Parks Associates research finds that over 50% of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their subscription decision. Parks Associates will host its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California, to examine the factors influenci ...read more

Tuesday, June 04, 2019

Parks Associates announces Advisory Board for Future of Video with executives from Verizon, Lionsgate, 605, Cinedigm, Amazon, Viacom, Charter, Chicken Soup for the Soul Entertainment, and the NFL

Over one-third of broadband households watch free OTT video services

Parks Associates today announced the advisory board for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California. New research from the firm indicates that as of the first quarter of 2019, nearly 60% of US broadband households regularly watch internet video content from paid services while 37% watch internet vi ...read more

Monday, December 10, 2018

13% of U.S. broadband households are cord cutters, 7% are cord shavers, and 4% are cord nevers

Research firm hosts inaugural Future of Video workshop and pre-show workshop OTT Market Disruption & Capturing Audiences 

Research firm Parks Associates launches the inaugural Future of Video conference today with a pre-show research workshop OTT Market Disruption & Capturing Audiences, featuring speakers from Verizon, XUMO, Viacom, Twitch, LG Electronics, Google, AirTV, and more, at the Marina del Rey Marriott. The research firm will present new consumer research on connect ...read more

Thursday, December 06, 2018

U.S. broadband households watch five hours of internet video per week on their TVs

New research from Parks Associates finds U.S. broadband households report watching an average of five hours of internet video on their television per week.The international research firm will present new connected entertainment consumer research and discuss implications for new content and business strategies during the workshop OTT Market Disruption & Capturing Audiences, December 10, ahead of the inaugural Future of Video: OTT, Pay TV, and Digital Media conference in Marina de ...read more

Tuesday, December 04, 2018

Over 80% of smart TVs are connected to the Internet, increasing 32% over last five years

Inaugural conference on OTT, pay TV, and digital media addresses future opportunities in the video market space

Parks Associates research shows consumers are steadily adding connected entertainment devices to their households and using their smart features—83% of smart TV owners connect their device to the internet, up from 70% in 2014. Ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while sma ...read more

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