Analyst Blog

This week, Google parent company Alphabet’s life sciences outfit Verily announced a new joint venture with connected sleep diagnostics and treatment leader ResMed. The joint venture will develop software solutions to better identify sleep apnea and manage treatment. Awareness of sleep apnea is a substantial issue, with ResMed estimating 80% of U.S. consumers with the condition are undiagnosed and untreated. A new study conducted by Parks Associates finds that 42% of consumers in...


OTT video has reshaped a successful industry. What must operators do to recapture their position as primary providers of video services? Change can be sneaky, particularly when it comes to consumer products and services. Some technologies enter the market with great fanfare only to...
 
by Brett Sappington | Jul. 10, 2018
Tags: none

Traditionally defined as “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment,” sports have begun to take a new form in the growing world of digital media. People of all ages participate as an audience or as...
 
by Parks Associates | Jul. 10, 2018
Tags: none

By Brett Sappington and Billy Nayden What a great coincidence that AT&T’s acquisition of the company that brought us the power struggles of Westeros and Game of Thrones is likely to set off a new era of competition in pay TV. With a federal judge approving...

The 22nd-annual CONNECTIONS Conference took place last week in San Francisco. Hosted by international research firm Parks Associates, over 500 executives from companies across the connected ecosystem attended, participating in panel discussions, learning about the latest smart home trends,...
 
by Parks Associates | Jun. 1, 2018
Tags: CONNECTIONS, industry event

OTT video is firmly established in the U.S. entertainment marketplace— more than two-thirds of U.S. broadband households have an OTT service —and the popularity of this service translates into hardware sales and usage. At first, connected gaming consoles were a leading connected...
 
by Kristen Hanich | May. 31, 2018
Tags: Amazon, online video, OTT, smart TV, streaming

Parks Associates is a women-owned business, founded more than 30 years ago, and has actively advocated for diversity in a traditionally male industry throughout its history. This was long before diversity became the “in” issue for opportunistic journalists. All efforts towards a...
 
by Tricia Parks | May. 29, 2018
Tags: CONNECTIONS

Prior to Parks Associates’ 22nd-annual CONNECTIONS: The Premier Connected Home Conference , Russell Vail , Executive Vice President - Market Development, Alula spoke with the Parks Associates' analyst team to discuss the future of connected products and the impact on the smart home...


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