Analyst Blog

“Friday Night Baseball” Returns on Apple TV+ for the 2023 MLB Season

Today Apple announced the return of “Friday Night Baseball” on Apple TV+ for the 2023 season and is once again focused on the consumer experience first, including discovery and interactive features. In collaboration with Major League Baseball (MLB), Apple TV+ subscribers will be able to watch two unrestricted weekly headlining games over 25 weeks beginning on Friday, April 7, 2023, alongside exclusive news, and supplemental content. Apple has also made a deal with DirecTV to...

by Sarah Lee | Mar. 22, 2023
Tags: digital content, online video, OTT, pay TV, smart TV, streaming, TV Everywhere

CONNECTIONS 2023 – Platinum Sponsor – Bitdefender

Bitdefender is participating as a 2023 Platinum Sponsor in CONNECTIONS™ : The Premier Connected Home Conference, hosted by Parks Associates , taking place over the dates of May 23 – 25, in Frisco, TX. CONNECTIONS™ 2023 features an in-person conference May 23-25, with virtual...

by Parks Associates | Mar. 21, 2023
Tags: CONNECTIONS, home automation, home networks, smart home, thermostats, Wi-Fi

Sports are a multi-billion-dollar business

Join Parks Associates on April 5 for a *sneak peek* at our OTT Video Market Tracker , profiling hundreds of OTT services, as well as estimating subscriber numbers for services. Check out an excerpt from our recent report. Content is king and sports content is the...

by Elizabeth Parks | Mar. 21, 2023
Tags: 4K, big data, Internet of Things, OTT, pay TV, smart TV, streaming, TV Everywhere

Home Security (+ Smart Home) and Consumer Choice

If you are going to ISC West and have new products to highlight, please be sure to share with Parks Associates team . We love to keep up with the latest developments in security and professional monitoring. Currently less than a quarter of current...

by Elizabeth Parks | Mar. 16, 2023
Tags: home automation, home networks, home safety, security, smart home

OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape

Are you interested in learning more about the rapidly evolving OTT video market in the United States? If so, then you won't want to miss the upcoming online webinar event hosted by Parks Associates, "OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape," on...

by Parks Associates | Mar. 13, 2023
Tags: industry event, OTT, pay TV, personalization, smart TV, TV Everywhere

New Market Segments: Consumers and the Smart Home

The smart home market is rapidly evolving, and consumers are expecting more from technology that can provide convenience, safety/security, and energy management solutions. This session, "New Market Segments: Consumers and the Smart Home," at Parks Associates CONNECTIONS™...

by Parks Associates | Mar. 10, 2023
Tags: CONNECTIONS, Internet of Things, interoperability, smart home

The Cost to Streaming Services of Password/Account Sharing – Analyst Insights

Parks Associates 2022 consumer survey research finds 40% of consumers in US internet households share credentials or use shared credentials from others—this is up from just 27% in 2019. Households classified as account sharers spend most of their time watching SVOD services, but also...

by Sarah Lee | Feb. 20, 2023
Tags: OTT, pay TV, smart home, smart TV, smartphones, streaming, TV Everywhere

CONNECTIONS 2023 Announces Wi-Fi Sponsor – Becklar

Becklar is participating as the 2023 Wi-Fi Sponsor in CONNECTIONS™ : The Premier Connected Home Conference, hosted by Parks Associates , taking place over the dates of May 23 – 25, in Frisco, TX. CONNECTIONS™ 2023 features an in-person conference May 23-25, 2023, with virtual...