Mobile Broadband in North America and Europe: Change is Key to Continuing Profitability

by Mindi Sue Sternblitz-Rubenstein | Oct. 30, 2008

CamiantOn Wednesday, November 12th at 12 PM ET (11 AM CT), Parks Associates and Camiant will be hosting a webcast that addresses mobile broadband in North America and in Europe.

Since mobile broadband markets are blooming, mobile carriers in Europe and North America alike see strong growth in mobile subscribers and massive growth in non-messaging mobile data traffic. Yet there are troubles on the horizon. Many carriers use rudimentary network control and business models to monetize the service. These models leave money on the table in the short term and condition abusive consumer use cases in the long term.

This webinar will address the following key focus areas: 1). Mobile broadband adoption and data traffic; 2). Market forecasts and growth trends; 3). Regional differences in business models and traffic growth patterns (Eastern and Western Europe, U.S. and Canada); 4). Managing mobile broadband network use: drawbacks and challenges; and 5). Need for more refined network controls and business models.

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