IBM releases new CE White Paper

by Mindi Sue Sternblitz-Rubenstein | Jun. 27, 2011

IBM recently released a new white paper, The Connected Consumer Challenge: Extending the Electronics Experience through Services.

Today’s electronics consumers expect much more than quality devices – they demand a quality experience. Their interest has shifted from the device itself to what they can do with the device. Electronics companies need to capitalize on this trend by offering not only advanced technology via products, but also services designed to enhance the consumer experience. To successfully expand their focus, device manufacturers will need to build capabilities that foster collaboration, glean customer insight, enhance service operations, and upgrade their software development capabilities and IT infrastructure.

Click here to download this new white paper.

Tags: whitepaper

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