Tuesday, November 19, 2019

Over 90% of smart speaker and smart display owners have an OTT subscription

CE Session at Future of Video conference features executives from ActiveVideo, Caavo, Fandango, and Universal Electronics 

Parks Associates research shows more than 90% of smart speaker and smart display owners have an OTT subscription, compared to 72% of all US broadband households. Additionally, nearly 40% of smart speaker/display owners own 12 or more connected CE devices, compared to 22% of all households.

Parks Associates will address the growing video services, screen, and device ecosystem in US households at the 2nd annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del Rey, California. The session “CE Platforms and the Video Experience” examines the impact on the video experience and opportunities emerging as consumer adopt and integrate smart TVs, streaming media players, smart speakers, soundbars, and voice assistants into their connected home.

Speakers:

  • Andrew Einaudi, CEO and Co-founder, Caavo Inc
  • Arsham Hatambeiki, SVP, Products & Technology, Universal Electronics Inc.
  • Jeff Miller, CEO, ActiveVideo
  • Mark Young, SVP Global Strategy & Business Development, Fandango


“Delivering new voice-centric experiences to the large existing installed base of devices in the home, and blending entertainment options across the increasing number of devices, apps, and services, is necessary for improving the monetization opportunities on CE platforms,” said Arsham Hatambeiki, SVP, Products & Technology, Universal Electronics Inc.

"At ActiveVideo our focus is on enabling next-gen pay-TV video services, and we see the integration of OTT applications as key to this. Consumers demand it, and major content providers are creating branded OTT apps to deliver content experiences direct to consumers. We expect this trend will continue and accelerate, which is why we're simplifying the process of bringing the diversity and richness of the Android OTT application ecosystem to consumers with ActiveVideo AppCloud - a powerful, scalable, cloud-based option for delivering virtualized Android applications as part of an integrated TV user experience," said Jeff Miller, CEO, ActiveVideo.

Sponsors include Deltatre, Brightcove, Caavo, MediaKind, Penthera, Premion, You.i TV, ActiveVideo, and Friend MTS.

Future of Video: OTT, Pay TV, and Digital Media brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. It features in-depth consumer and industry research on OTT services, the value of content, and best strategies for building successful video services for today’s connected consumers.

To schedule an interview with an analyst or to request specific data, contact Sherrelle Lewis at Sherrelle.lewis@parksassociates.com or 972-996-0214.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.

Future of Video addresses new strategies for cableco, OTT, and mobile service providers to provide high-quality customer service, retain subscribers and attract new customers, and design bundled options through new distribution strategies.

Future of Video takes place December 9-11, 2019, at the Marina del Rey Marriott in Marina del Rey, California. For more information, visit www.futureofvideo.us.

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