Meet The Team

  • Parks Associates, About Parks Associates

    Twitter ID: @ParksAssociates

    Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

    The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

    Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

  • Tricia Parks, Chairman, Founder, and CEO

    Tricia Parks is the founder, chairman, and CEO of Parks Associates, a market analyst and research company dedicated to providing meaningful information and counsel to companies offering technology-based products aimed at improving people's lives. She presents worldwide on consumer trends, market requirements, and industry structure, with an eye to meshing visionary and progressive ideas to consumer needs and wants.

    Parks Associates hosts CONNECTIONS™, an international conference and showcase for the digital home hosted in the U.S., and CONNECTIONS™ Europe, hosted in Europe and focusing on market opportunities for digital products and services in the many nations of Europe. Tricia Parks also developed the Relevancy Theory, a forecasting model for sales across a broad range of digital electronic products and services.

    Tricia has served on a variety of industry boards including CEA's Home Networking and Information Technology division, the National Research Council's Committee for a Partnership to Assess Technology for Housing (PATH), the AMD Board of Global Consumer Advocacy, and CABA. Tricia Parks has a BA from Sweet Briar College and graduate studies from the University of Texas.

  • Elizabeth Parks, President

    Twitter ID: @elizparks

    As President, Elizabeth leads all teams within Parks Associates. Elizabeth oversees all research for the company and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™, and she supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

    Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

  • Denise Ernst, Vice President

    Denise recently joined Parks Associates’ Smart Home Energy Management team. She has worked for both manufacturers and service providers, with experience leading new product development, marketing, and sales. Her expertise in launching products from design to sales execution and channel management brings a unique perspective. Her motto is “look at the data, it will tell you what direction to take.”

    Denise earned her MBA from University of Chicago’s Booth School and her BS in Industrial Engineering from Iowa State University.

  • Research Team

  • Dina Abdelrazik, Senior Analyst

    Twitter ID: @DinaAtParks

    Dina Abdelrazik joined Parks Associates in 2016 as a part of the connected home team. She has participated in numerous smart home projects and has authored reports on voice assistant technologies, smart home strategies, and home security. Dina frequently speaks at industry events and briefs with many industry leaders about company and product developments. She currently studies market trends and consumer behavior, focused on emerging technology products and services.

    Dina earned her MS in Marketing, with a concentration in Marketing Analytics, from the University of Texas at Dallas and a BA in Advertising from Southern Methodist University.

    INDUSTRY EXPERTISE: Voice Technology Devices and Platforms, Residential Security, Smart Home Products and Services, Smart Home Strategies

  • John Barrett, Director of Consumer Analytics

    Twitter ID: @ParksData

    John Barrett currently analyzes digital media and international trends for Parks Associates and also heads the company’s consumer research team. He regularly advises companies from both the content and hardware industries on their digital media strategies and has authored dozens of industry reports.

    He holds an MA in international economics from the Johns Hopkins University: School of Advanced International Studies (SAIS) and a BS in international affairs from Georgetown University.

    Industry Expertise: International Research, Digital Media, Mobile TV, Social Media, User-generated Content, Web 2.0

  • Lindsay Gafford, Research Analyst

    Twitter ID: @LindsayAtParks

    Lindsay Gafford joined Parks Associates in early 2019 as a research analyst. She currently participates in and supports all areas of research at Parks Associates. Prior to joining Parks Associates, Lindsay had a diverse professional background with experience in the federal, non-profit, and private sectors. Her expertise falls in multisource data collection and analysis, operations and development of new programs, as well as increasing efficiency in already established programs.

    Lindsay earned her M.A. in Church-State Studies and her B.A. in English Language and Literature from Baylor University in Waco, TX.

  • Kristen Hanich, Senior Analyst

    Twitter ID: @KristenAtParks

    Kristen Hanich heads Parks Associates' consumer electronics and mobility research, with expertise in other verticals including connected cars, healthcare, wellness, and independent living. She leads a mix of custom and syndicated research projects throughout the year, with a focus on major players and emerging trends. Kristen presents Parks Associates research at industry events, moderates panels, and briefs with industry leaders in the areas she covers. She specializes in bridging the gap between data-driven and narrative approaches to understanding the consumer markets via a mix of qualitative and quantitative research approaches.

    Kristen has dual master's degrees in applied anthropology and public health from the Universities of North Texas in Denton and Fort Worth. She earned her B.Sc. in health at the University of Texas at San Antonio and has a graduate certificate in Geographic Information Systems.

  • Keshav Jaiswal, Researcher

    Keshav Jaiswal joined Parks Associates in 2018 as part of the Consumer Analytics research team. He currently studies market trends and consumer behaviors for smart home technologies and digital media. Keshav’s work with Consumer Analytics team includes primary and secondary research, where he focuses on finding data-driven solutions from syndicated and custom survey data.

    Keshav Jaiswal graduated from University of Texas at Dallas with a Master of Science degree in Business Analytics specializing in Marketing and Research. He also holds a bachelor’s degree in Computer Science and Engineering.

  • Yilan Jiang, Director

    Twitter ID: @YilanJiang

    Yilan leads Parks Associates' Consumer Analytics team and manages numerous primary research and custom research of various topics in the areas of IoT smart home ecosystem, voice technology, connected consumer electronics, and OTT services. Yilan conducts consumer behavior analysis to understand market trends, predict consumer demand, and provide quantified market intelligence that guides strategic business decisions.

    Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.

    Industry Expertise: Consumer research and adoption patterns, connected device usage, multimedia applications and services on fixed and mobile devices, internet applications

  • Pooja Kamble, Researcher

    Pooja Kamble joined Parks Associates in 2018 after completing her MS in Information Technology and Management degree from the University of Texas at Dallas. She is a part of the consumer analytics team and is involved in addressing client concerns using data analytics and effective visualizations. Using her technical expertise and business acumen, she helps identify current market trends, influential factors, and target audiences, helping clients make informed business decisions and elevate their businesses.

  • Jennifer Kent, Senior Director

    Twitter ID: @JenniferMKent

    As Senior Director, Jennifer manages Parks Associates' process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Parks Associates clients and leads the company’s efforts at conceptualizing and implementing digestible, relevant research presented in an optimal manner. Jennifer is always looking at the most effective ways to provide research to Parks Associates clients.

    Since joining Parks Associates in 2009, Jennifer has worked on the mobile and health research team, specializing in the connected health, mobile payment, and connected car markets, as well as the consumer research team, analyzing consumer data related to the connected home and consumer electronics markets.

    Jennifer earned her Ph.D. in religion, politics, and society and an M.A. in church-state studies from Baylor University. She earned her B.A. in politics from the Catholic University of America in Washington, D.C.

    Industry Expertise: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

  • Weijun Lee, Research Associate

    Prior to joining Parks Associates in November 2018, Weijun was a Top Strategic Technology Executive of ZTE TX Inc., Milpitas, CA; in the CTO Group of ZTE Corporation, Shenzhen, China; and a system architect in Santera Systems Inc., Plano, TX, and in Nortel Networks, Ottawa, Canada. He has 25+ years of extensive experience in R&D and global technical marketing in the areas of telecommunications and IP networks, cloud computing, computer security, IPTV/OTT, smart home, artificial intelligence, and blockchain. He has moderated and spoken in prestigious industry forums, including Mobile World Congress, Broadband World Forum, and TV Connect.

    Weijun has a master's degree in Computer Science from the University of Toronto, Toronto, Canada, and a bachelor's degree in Computer Science and Engineering from the University of Science and Technology of China, Hefei, China. He currently holds eight US/PCT patents in methods and systems.

    INDUSTRY EXPERTISE: Blockchain, AI, Cybersecurity, IoT, Smart Home, IPTV/OTT, 5G, Cloud Computing

  • Craig Leslie, Senior Analyst

    Craig joined Parks Associates in 2018 as part of the entertainment services research team. With over a decade spent in research and analysis roles, Craig brings experience from a variety of industries to Parks Associates, including IT services, telecommunications, retail & loyalty, and beauty & personal care.

    Craig earned his Master of Business Administration from Southern Methodist University in Dallas, TX, with concentrations in Marketing and International Business. He holds a bachelor’s degree in Business Administration from the College of Notre Dame in Belmont, CA.

  • Steve Nason, Senior Analyst

    Twitter ID: @SteveAtParks

    Steve joined Parks Associates in 2019 as a Senior Analyst. Steve has over fifteen years experience in a variety of market research and marketing strategy roles including several in the emerging technology and media space.

    Steve earned both his BS in Telecommunication with a concentration in Business and his MA in Mass Communications from the University of Florida.

  • Billy Nayden, Research Analyst

    Twitter ID: @NaydenBilly

    Billy joined Parks Associates in 2018 as part of the entertainment services research team. He brings experience from both the sports journalism and data analytics industries, making him uniquely positioned to study trends in television and the dynamic entertainment industry as a whole.

    Billy earned his Bachelor of Business Administration in Marketing from Southern Methodist University, where he minored in Sport Management and Film and Media Arts.

  • Chris O’Dell, Research Associate

    Twitter ID: @COatParks

    Chris O’Dell joined Park Associates following a six-year career in journalism. He supports the marketing, sales, and research teams by curating press releases, articles, blog posts, social media, and web content, and other forms of written communication.

    Prior to joining Parks Associates, Chris also served as a marketing assistant for a sales and marketing company in the senior living industry and did freelance writing for various publications, including The Dallas Morning News. Chris graduated from Harding University in Searcy, AR, in 2010 with a BA in broadcast journalism and a concentration on print journalism, where he served as the sports editor for The Bison, an award-winning student publication.

  • Brad Russell, Research Director, Connected Home

    Twitter ID: @bradrusselltech

    Brad Russell explores leading-edge issues converging in the connected home—smart home devices and services, home networking, IoT data privacy and security, data-driven applications, and platform services. He has a background in marketing communications, technology startups, and online media. Brad’s custom research work includes market sizing and forecasts, ecosystem and competitive landscapes, channel analyses, and go-to-market strategies. He regularly moderates industry executive panels, delivers keynotes, produces webinars and whitepapers, and fields media inquiries. Brad balances the art and science of market research to generate insights that lead to more astute business strategy and value-generating practices.

    Brad received his Bachelor of Science degree in advertising and marketing from the University of Texas at Austin. He also earned a M.Div. and a D.Min. with concentrations in ethics and cross-cultural leadership.

    INDUSTRY EXPERTISE: Connected Home Technologies, Smart Home Devices and Services, IoT Data Privacy and Security, Home Networking, Insurtech, Connected Health, Housing Innovation

  • Patrice Samuels, Senior Analyst

    Twitter ID: @PatriceatParks

    Patrice Samuels studies digital home technical support services across global markets, with a focus on market trends, business models, and provider strategies. In addition to exploring events and disruptions in the technical support space, she examines pay-TV and broadband services in North America and Europe, digital media, and digital music services.

    Patrice earned her MBA from Texas A&M University at College Station and BSc. in Psychology from the University of the West Indies in Kingston, Jamaica.

    Industry ExpertiseTelevision Services, Broadband Services, Technical Support Services, International Markets, Digital Music

  • Brett Sappington, Senior Director of Research

    Twitter ID: @BrettsView

    As senior director of research at Parks Associates, Brett Sappington leads Parks Associates research practice for entertainment, access, and consumer electronics. Brett is an internationally recognized thought leader in the television, broadband, and online video services industries. His personal research focuses on the activities and trends among content producers, broadcasters, networks, and operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.

    Brett has spent over twenty years in the industry as an analyst, executive manager, and entrepreneur for companies specializing in cloud, communication, and IP-related technologies. He founded and served as vice president for Teligy, a software company focused on software for wired and wireless communications systems. Brett established new divisions for networking and audio/multimedia software for Intelligraphics. He has also been involved in the development and marketing of early-market products for Wi-Fi, VoIP, video-over-IP and other technologies.

    Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

    INDUSTRY EXPERTISE: International Digital Living Trends, Pay TV (IPTV, cable, satellite/DTH, terrestrial/DTT), Broadband, Television and Movie Content Distribution, OTT and Online Video, Entertainment Consumption Habits, Video Infrastructure and Delivery Technologies, Metadata, Middleware, Content Security, Cloud-based Technologies, UI/UX and Discovery Technologies, Set-top Boxes, DVR/Cloud DVR, and Residential Gateways

  • Savitha Sidharth, Senior Manager, Consumer Analytics

    Savitha Sidharth joined the Parks Associates Consumer Analytics team in 2018. Coming from a business intelligence background, her expertise lies in data mining, data analytics, and data visualization. She believes that interpreting data from modeling and analysis can provide key insights to support optimal decision making. Her past experience in business strategy coupled with data analysis gives her the capability to go beyond data at face value and develop intricate connections between the variables in question and consumer behavior. “Automation in order to ensure accuracy and efficiency” is her motto.

    Savitha has earned double masters in MSc in Applied Economics and Predictive Analytics from Southern Methodist University and MBA in Marketing and Finance from Amrita School of Business, India.

  • Michael Tuck, Researcher

    Michael Tuck joined Parks Associates in 2018 and currently supports the development, testing, fielding, and analysis of consumer surveys. He also performs statistical analysis of data, assessing logical findings and recommendations, and illustrates findings using SPSS, MS Excel, PowerPoint, and Tableau.

    Michael earned his BBA in Business Analytics with a focus in operations management from the University of North Texas in Denton, TX.

  • business development

  • Paul Barnett, Account Executive

    Paul Barnett joined Parks Associates following an extensive career at top tier professional service organizations in Australia and the U.K.

    As a member of the business development team, Paul has a passion for building strong relationships with his clients which in turn helps to proactively assist with their needs. Paul graduated from Macquarie University in Sydney, with a Bachelor of Business Management.

  • Sharrelle Fisher, Business Development Associate

    Sharrelle Fisher joined Parks Associates in 2017 following an extensive career in consultative and strategic sales. Sharrelle works with the sales team to help optimize and create opportunities through outreach to current and potential clients. Sharrelle attended Michigan State University where she earned a BA in political science.

  • Stephanie Heeney, Account Executive

    Stephanie Heeney joined Parks Associates in 2016. She brings a wealth of experience from a diverse background including Information Technology, Energy, and Consulting. Stephanie is a member of our business development team and has a passion for helping clients solve problems. Stephanie graduated from the University of Western Ontario (now Western) in Canada with a double major in English Literature and Psychology.

  • Eli Lund, Account Executive

    Twitter ID: @thuermann101

    Eli Lund joined Parks Associates in 2010 following his graduation from the University of Texas at Dallas, where he earned a Bachelor in Business Administration with a minor in psychology. As a member of the business development team, Eli assists our clients with custom marketing services and sponsorship opportunities at each of Parks Associates' six annual executive conferences.

  • Elissa Mancini, Account Manager

    Elissa Mancini joined Parks Associates in 2019 after nearly a decade of providing software and IT consulting services. As a member of the business development team, Elissa strives to meet client need with energy and accuracy. Elissa graduated from Southern Methodist University in 2004 with a B.A. in Political Science.

  • Jason Paris, Director, Business Development

    Twitter ID: @paris4jason

    Jason Paris joined Parks Associates in 2007 as an analyst studying international telephone, cable, and satellite providers and is now a member of the business development team.

    Jason graduated from the University of Texas at Austin with a BA in psychology and government. After working for the Texas House of Representatives, Jason spent the previous seven years in New York City working with portable and enterprise healthcare technologies.

  • marketing

  • Kaitlin Hawkins, Senior Manager, Marketing and Sales Strategy

    Twitter ID: @KHawkAtParks

    Kaitlin joined Parks Associates in 2014 as a marketing associate. She serves as an internal analyst for the company, analyzing marketing, sales, and finance metrics and processes, and reporting against goals. She also serves as a key support member of the marketing team, where she maintains and analyzes the Parks Associates contact database, manages Parks Associates company social media accounts, and spearheads the company's SEO campaigns and website traffic analysis. Kaitlin also creates and distributes Parks Associates article, blog, and email content.

    Prior to joining Parks Associates, Kaitlin worked on marketing, social media, and SEO campaigns at a digital marketing agency in Dallas. She received her BA in English Writing from the University of Oklahoma in 2012, where she served as the Social Media Editor for World Literature Today, an award-winning literary magazine, for four years.

  • Sherrelle Lewis, Marketing Associate

    Twitter ID: @SlewisatParks

    Sherrelle joined Parks Associates in 2019 as a marketing associate. As a member of the marketing team, Sherrelle helps plan and measure outbound HTML email marketing efforts for Parks Associates research and events. She also serves as a point of contact for the media, managing all incoming media requests and press invitations for Parks Associates events. Sherrelle attended the University of Arkansas where she earned a BA in communications.

  • Susan Minner, Office Manager

    Susan joined Parks Associates in 2017 as Office Manager. She manages the accounting, human resources, and benefit administration tasks. She also provides administrative support for the sales and marketing teams.

    Prior to joining Parks Associates, Susan served in various positions and has 20-plus years accounting firm experience. These positions include office manager and firm administrator for local CPA firms, and in her last position, she served as the office/accounting manager for a publishing company in Dallas, Texas.

  • Jay Shelton, Creative Director

    Twitter ID: @JayWShelton

    Jay joined Parks Associates in 2015 as the Creative Director and develops the creative aspects of Parks Associates collateral, presentation materials, and print and digital materials for the firm's hosted events as well as syndicated and custom research. Jay creates and sets the look and direction for all of Parks Associates brands.

    With over 25 years in the graphic design field, Jay brings experience from a variety of industries to Parks Associates, including healthcare, bar code and software/hardware, hotel management, building materials, and beauty supply. Jay graduated from the University of North Texas with a BFA in graphic design with a concentration in illustration.

  • Mindi Sue Sternblitz-Rubenstein, Senior Director, Marketing

    Twitter ID: @mindisue00

    Mindi Sue plays a primary role in Parks Associates event management, including five Parks Associates-hosted events and the outside events the Company participates in. Mindi Sue is responsible for strategic planning and marketing of Parks Associates’ hosted executive conferences. Mindi Sue is responsible for coordinating speaker relations activities for Parks Associates’ conferences and webcasts, including managing all proposals to speak, speaker communication, logistics, and coordination for national and international events and over fifty outside industry events that the Parks Associates analyst team participates in.

    Mindi Sue oversees Parks Associates’ public relations efforts including social media, press outreach and event attendance, analyst relations, training, executive communication, and corporate events. As a tenured executive and company-wide leader, she continuously supports all divisions of the Company with her enthusiasm and strives to improve company efficiency, creativity, and cohesiveness.

    Prior to joining Parks Associates in early 2008, Mindi Sue worked with ad agencies, start-ups, consulting firms, retail stores, nonprofit organization, and real estate companies in designing profitable sales and creative marketing programs. Mindi Sue has an MBA from University of Texas at Dallas and a Bachelor of Business Administration in Management Information Systems from Texas A&M University.

  • Nick Thrash, Director, Operations

    Twitter ID: @NickThrash1

    Nick's primary duties are handling the logistics for Parks Associates’ events and marketing efforts. He organizes and maintains vendor relationships for all trade shows that Parks Associates participates in, including CEDIA and The Consumer Electronics Show. Nick provides logistical support to all sponsors and speakers at events and workshops hosted by Parks Associates. Nick is the primary contact for event sponsors regarding exhibitor logistics and fulfillment of sponsorship benefits at CONNECTIONS™. In addition, Nick manages the distribution of Parks Associates’ research materials to individual and Client Service accounts.

    Prior to joining Parks Associates, Nick worked with a full-service advertising agency and graphic design firm. Mr. Thrash has a BBA in marketing from Texas Tech University.

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