"digital content" articles

“Baby Yoda.” These are two words that many consumers have come to recognize, and frankly adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its direct-to-consumer division, which includes Hulu, ESPN+, and newly-launched Disney+. Disney announced subscriber figures for each of its streaming services for the first time, illustrating its success in the...
One of the most interesting announcements at CES 2020 was the April 6 launch date for Quibi . Intended to target Millennials, Quibi – short for Quick Bites – is a smartphone-only OTT service, featuring only video content of 10 minutes or less. Although there are plenty of apps which emphasize short-form video, an exclusive feature to Quibi is that all content is viewable in both horizontal and vertical screen orientations. Quibi is a hybrid AVOD/SVOD model, with an ad-supported...
During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now. HBO Max joins others in an attempt to steal some of the thunder from the “big three”...
From a consumer perspective, the idea of video entertainment is simple: watch something that is engaging and interesting. While several differentiating factors impact consumer selection , such as ease of use, pricing and promotional value, and platform availability, the type of content offered heavily influences the traffic a video service receives. Consumers ultimately care about what they’re watching and will tolerate other elements that might hinder their video entertainment source...
 
by Brandon Riney | Aug. 21, 2019
Tags: digital content, OTT
Though many services tout a long list of service features and various value-adds, differentiation in the SVOD market relies heavily on the content made available to consumers. The top three OTT SVOD services have well known successes— House of Cards, Stranger Things , and Black Mirror from Netflix, The Handmaid’s Tale from Hulu, and The Marvelous Mrs. Maisel from Amazon Prime Video. Outside of the top three, the most notable example of differentiation through flagship...
 
by Michael Tuck | May. 1, 2019
Tags: digital content, OTT
Parks Associates is supporting the 16th-annual  What's Next Boomer Business Summit . American Idol  meets aging tech entrepreneurs at The What’s Next Innovation Challenge , an event hosted by Mary Furlong & Associates and sponsored by AARP Innovation Labs during the What’s Next Boomer Business Summit held in New Orleans on April 18. Competition winners receive $10,000 in funding for their product or company and the opportunity to continue to the...
Despite flat growth over the past year for virtual reality in both consumer familiarity and ownership , VR technologies remained focal points of many companies at CES® 2019, particularly because the technology has generated much higher interest in consumers outside the U.S. According to Parks Associates’ 360 Deep Dive: Ownership, Use, and Perception of Virtual Reality , roughly one-fourth of U.S. broadband households are familiar with virtual reality headsets, games,...
 
by Billy Nayden | Jan. 11, 2019
Tags: CES, connected CE, digital content, digital media, industry event, virtual reality
Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Jonathan Ruff, Senior Director of Technical & Product Marketing, ARRIS shared insights with the analyst team to discuss what is driving growth in video entertainment and what the biggest impacts on technology will be in the near future. Jonathan participated on the The Impact of Voice Interaction on Video Services panel on Wednesday, December 12, at 10:45 AM. He was joined by...

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