"OTT" articles

Today Apple announced the return of “Friday Night Baseball” on Apple TV+ for the 2023 season and is once again focused on the consumer experience first, including discovery and interactive features. In collaboration with Major League Baseball (MLB), Apple TV+ subscribers will be able to watch two unrestricted weekly headlining games over 25 weeks beginning on Friday, April 7, 2023, alongside exclusive news, and supplemental content. Apple has also made a deal with DirecTV to...

Join Parks Associates on April 5 for a *sneak peek* at our OTT Video Market Tracker , profiling hundreds of OTT services, as well as estimating subscriber numbers for services. Check out an excerpt from our recent report.   Content is king and sports content is the most valuable and unique content a service can acquire. Broadcast sports are a multi-billion-dollar business, and because of advancements in technology, viewers can experience an astonishing level of...

Are you interested in learning more about the rapidly evolving OTT video market in the United States? If so, then you won't want to miss the upcoming online webinar event hosted by Parks Associates, "OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape," on Wednesday, April 5th, 2023 at 10:30 AM CT.   Join us with Elizabeth Parks , President & CMO, of Parks Associates , and Jennifer Kent , Vice President of Research, Parks...

Parks Associates 2022 consumer survey research finds 40% of consumers in US internet households share credentials or use shared credentials from others—this is up from just 27% in 2019.  Households classified as account sharers spend most of their time watching SVOD services, but also use transactional services and watch free content more than those who do not share. These people appear to be more price sensitive, defaulting to free and shared SVOD services for most of their...

Download  Parks Associates’ complimentary whitepaper, “Personalized Virtual Channels: Maximizing FAST Content,” in collaboration with Quickplay. This whitepaper highlights personalization's engagement and monetization potential for FAST (free ad-supported television) video services. It examines the drivers and uses cases for combining data, analytics, personalization, and virtual streaming channels to create personalized hybrid virtual channels for FAST services. ...

Parks Associates team was at CES 2023 and research analyst, Sarah Lee, reports back with industry insights and takeaways.  Sarah joined Parks Associates as a Research Analyst on the Entertainment side and covers topics such as OTT and consumer electronics. Sarah earned her Ph.D. in Experimental Psychology from The University of Texas at Arlington. She also earned an MS in General Experimental Psychology from Murray State University and a BS in Psychology from Xavier...

Parks Associates research finds that since 2016, the average number of connected devices has almost doubled - rising from 9 per household in 2016 to 16 per household in 2022. These devices comprise a mix of smart health, smart home, and computing and entertainment products. Products are located in many areas of the home, with many smart home products such as IP cameras deployed to the edge of the network and smart TVs occupying multiple rooms of the household. The return of the home...

Parks Associates team was at CES 2023 and Jennifer Kent, VP of research, reports back on exclusive industry insights and takeaways.  Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey...