2017 Holiday Intentions: CE, Smart Home, and Emerging Consumer Devices

This special deliverable details consumer purchase intentions for the 2017 holiday shopping season regarding IoT, smart home, and connected entertainment products and solutions.

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In its Q3 2017 survey, Parks Associates tested consumer intentions for purchasing a variety of CE and smart home devices during the holiday season, including Black Friday, either for personal use or as a gift. Consumers reported purchase intentions for the following devices:

Entertainment Devices

Streaming media player

Gaming console

Portable game player

4K / Ultra HD television

Virtual reality headset

Smart Home Devices

Smart programmable thermostat

Smart door lock

Smart motorized garage door opener

IP/Networked camera

Doorbell with a video camera

All-in-one security product that includes a video camera, two-way voice, and other sensors

Smart lighting solution

Home Networking

A Wi-Fi Network extender or whole-home Wi-Fi mesh networking product

Voice-enabled Personal Assistant Devices

Smart speaker and microphone with personal assistant, without a screen

Smart speaker and microphone with personal assistant, with a screen

Voice-enabled smart scanner wand with personal assistant

Voice-enabled smart camera, with personal style assistant

Mobile and Wearable Devices



Smart watch

Fitness tracker

Wearable camera

High Holiday Purchase Intentions: CE and Smart Home Devices (Q3/17)
Holiday Purchase Intentions: Consumer Electronic Devices (Q3/17)
High Purchase Intentions for Voice-Enabled Devices (Q3/17)
Holiday Purchase Intentions: Smart Home Devices (Q3/17)
CE Purchases Planned as Gifts for Others (Q3/17)
Holiday Gift Intentions of Smart Home Devices Among Intenders (Q3/17)
Demographic Profile of High Holiday Purchase Intenders & Gift Purchase Intenders (Q3/17)
Holiday CE Purchase Intention Driven by Repeat Purchases (Q3/17)
Holiday Gift Intentions Among Device Owners vs. All BB HHs (Q3/17)
High Holiday Purchase Intention of CE Devices by Amazon Prime Membership (Q3/17)
High Holiday Purchase Intention of Smart home Devices by Amazon Prime Membership (Q3/17)

Publish Date: 4Q 2017

Pages: 22

Authored By:
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