This consumer research project is a survey of 5,000 broadband households in the U.K. to provide insights on their connected lifestyles, including entertainment consumption, use of connected devices, home safeguarding, energy consumption, health and wellness.

Parks Associates will survey the United Kingdom initially and will survey other European countries based on client demand.
 

To Provide Insights

Consumers’ Connected Lifestyles

Entertainment consumption, use of connected devices, home safeguarding, energy consumption, health and wellness

Value of and familiarity with IoT concepts

Perception of affordability of connected consumer devices

Adoption of connected devices, systems, and services

Intention to acquire new technology or services

Drivers for purchase

Brand awareness and preferences

Channel preferences

Consumer segmentation by propensity for adoption and interest

Core Consumer Metrics

Household Services

Demographics

Living Scenario

Smart Home and Security

Wellness, Telehealth, and Independent Living

Connected CE and OTT Video Services 

© 1998-2018 Parks Associates. All Rights Reserved.