The dashboards present an ongoing view of five dynamic markets undergoing dramatic changes, and the consumer perspective presented is made richer by trending data, sometimes reaching back more than a decade.

  • Consumer Insights Dashboards identify critical shifts in the market and in consumer sentiment by tracking the core metrics that matter in the connected consumer markets.
  • This data and research service supports strategic decisions based on evidence, with the confidence of a large sample and Parks Associates' 35+ years of experience in connected consumer markets.
     

Home Services Dashboard
This quarterly dashboard tracks consumer adoption of home services such as home internet, pay-TV, and mobile services.

Consumer Electronics Dashboard
This quarterly dashboard tracks adoption, purchases, and demand across various consumer electronics product categories.

Video Services Dashboard
This quarterly dashboard tracks the dynamic and constantly changing video services market, including consumer adoption of OTT video, traditional pay-TV, and online pay-TV services.

Residential Security Dashboard
This biannual dashboard tracks adoption of systems and monitoring services, self- and pro-installation, the adoption of interactive services and home controls, and consumer purchase data.

Smart Home Dashboard
This biannual dashboard tracks adoption, purchases, and demand across various smart home product categories, including consumer purchase and trending data.
 
 

© 1998-2021 Parks Associates. All Rights Reserved.