This consumer research study surveys 1,500+ Canadian broadband households to assess awareness, demand, and adoption for connected entertainment, smart home, and IoT solutions.

Connected Entertainment

  • Broadband and pay-TV services
  • Uptake of home service bundles
  • Home service spending
  • OTT video services
  • Usage, piracy, and cord cutting
  • Connected CE and digital media
  • Most used and purchase intentions
  • Intelligent personal and voice assistants
  • Voice control preferences: devices & services

Smart Home Products and Services

  • Residential security systems
  • Adoption and professional monitoring
  • NPS, churn, preferences
  • Smart home devices
  • Familiarity, adoption, and drivers
  • Perception of device value and affordability
  • Brands, channels, and spending
  • Data privacy and security concerns
  • Demographics of likely buyers and subscribers
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