OTT Video Services: Disruptive Globalization

While OTT video services continue to emerge in specific regions or nations, an increasing number are looking at global expansion. Content producers and OTT service providers want to capture audiences, and revenues, worldwide. This report explores this trend, including the complexities of offering OTT video services across markets, content licensing, localization, platform considerations, and revenue opportunities. The report also includes a global forecast for OTT service subscriptions.

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Download Table of Contents (PDF)

1.0        Report Summary

1.1        Purpose of Report

1.2        Key Burning Questions Addressed by this Research

1.3        Research Approach/Sources

2.0        Trends in OTT Globalization

2.1        Categories of Global Services

3.0        The Process of Globalization

3.1        Content Licensing and Production

3.2        Distribution and Devices

3.3        Monetization and Business Models

3.4        Regulations and Censorship

3.5        Localization

3.6        Marketing and Promotion

4.0        Forecast

4.1        Forecast Methodology

4.2        Forecast of OTT Video Households, Subscriptions, and Service Revenues

5.0        Implications and Recommendations

6.0        Appendix

6.1        Glossary

6.2        Index

6.3        Image Sources

Companies Interviewed/Researched
U.S. OTT Service Penetration
OTT Adoption: U.S., U.K., and Canada
Percentage of U.S. OTT Services Operating Internationally
U.S. OTT Service Availability by Region
OTT Genre Preferences in Canada
Devices Used to Access Online Content by Country
Platform Support for OTT Video Services
Global OTT Video Service Forecast Methodology
Forecast: Total OTT Video Subscribing Households by Region (2018-2024)
Forecast: Total OTT Video Subscriptions by Region (2018-2024)
Forecast: OTT Video Subscription Revenues by Region (2018-2024)
 

Publish Date: 1Q 2019

Pages: 49


Authored By:
Brett Sappington - Senior Research Director and Principal Analyst

© January 2019 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

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