OTT & Sports: Services and Strategies for Growth

Traditional pay TV is losing the stronghold it once had on sports media rights. Streaming providers, in search of original and exclusive content, look to live sports to attract and maintain their user bases. The sports consumer's experience is moving online and away from traditional pay-tv, resulting in yet another sector of the pay-tv demographic to inevitably cut the cord. This report examines these trends and provides an overview of the pay-tv sports media landscape, OTT video services across the sports genre, direct-to-consumer trends in sports, and the sports streaming consumer experience. It also assesses new revenue opportunities such as sports wagering and non-fungible tokens (NFTs). The report includes a global five-year forecast for OTT sports service subscriptions and revenue in the US.

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Publish Date: 3Q 2022

Pages: 30

Authored By:
Eric Sorensen - Sr. Contributing Analyst

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