- Smart Home Products, Devices, and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related Research
Primary Research | The Lifecycle of OTT Video Services - Service Evolution
Download Table of Contents (PDF) Executive Summary Overall OTT Service Subscriptions (2014 - 2019) Methods Used to Subscribe to Subscription OTT (Q1/19) Methods Used to Subscribe to Subscription OTT Among OTT, Pay-TV Subscribers (Q1/19) Pay-TV Vs. OTT Service Subscription (2018 - 2019) Market lifecycles commonly have four stages Both markets and companies go through lifecycles Key Findings: OTT Video Service Competition Key Findings: Jumping The Gap The Lifecycle of OTT Services – Service Evolution: Service Design An OTT video service’s lifecycle begins with the core elements necessary for its initial design Capital / Funding Content Factors Influencing OTT Service Subscriptions (Q1/19) Platform Platform: End-to-End Solutions Platform: End-to-End Providers Platform: Smart TV Platform: Streaming Media Player (SMP) Platform: Mobile Devices and Browsers Platform: Game Console Business Model Use of Video Services (Q1/19) Number of OTT Service Subscriptions (2014 - 2019) The Lifecycle of OTT Services – Service Evolution: Introduction Segment Targeting Initial Marketing Product Iteration / Beta The Lifecycle of OTT Services – Service Evolution: The OTT Gap Following the introduction phase, several obstacles can impede growth Quarterly Subscriber Growth of US vMVPD Services Adequate Awareness / Attracting Target Users Compelling Content / Differentiation Differentiation Quality User Experience Indexed Rating of Video Services by Provider (Q1/19) Adequate Revenue, ROI, or Capital The Lifecycle of OTT Services – Service Evolution: Growth Aggressive Promotion Greater Content Investment Global Expansion Feature Enhancement The Lifecycle of OTT Services – Service Evolution: Maturity As growth slows, OTT services approach maturity Partnerships Strategic partnerships provide added exposure and/or incremental value Acquisition Scale Diversification Retention Strategies Innovation The Lifecycle of OTT Services – Service Evolution: Decline Services that have exhausted their market potential face a decline in revenues and subscribers Quarterly Subscriber Growth of US vMVPD Services Case Study – Revry Brand Background Lessons Learned: Design Phase Lessons Learned: Introduction Phase Lessons Learned: OTT Gap / Growth Implications / Recommendations Executive Summary Overall OTT Service Subscriptions (2014 - 2019) Methods Used to Subscribe to Subscription OTT (Q1/19) Methods Used to Subscribe to Subscription OTT Among OTT, Pay-TV Subscribers (Q1/19) Pay-TV Vs. OTT Service Subscription (2018 - 2019) Market lifecycles commonly have four stages Both markets and companies go through lifecycles Key Findings: OTT Video Service Competition Key Findings: Jumping The Gap The Lifecycle of OTT Services – Service Evolution: Service Design An OTT video service’s lifecycle begins with the core elements necessary for its initial design Capital / Funding Content Factors Influencing OTT Service Subscriptions (Q1/19) Platform Platform: End-to-End Solutions Platform: End-to-End Providers Platform: Smart TV Platform: Streaming Media Player (SMP) Platform: Mobile Devices and Browsers Platform: Game Console Business Model Use of Video Services (Q1/19) Number of OTT Service Subscriptions (2014 - 2019) The Lifecycle of OTT Services – Service Evolution: Introduction Segment Targeting Initial Marketing Product Iteration / Beta The Lifecycle of OTT Services – Service Evolution: The OTT Gap Following the introduction phase, several obstacles can impede growth Quarterly Subscriber Growth of US vMVPD Services Adequate Awareness / Attracting Target Users Compelling Content / Differentiation Differentiation Quality User Experience Indexed Rating of Video Services by Provider (Q1/19) Adequate Revenue, ROI, or Capital The Lifecycle of OTT Services – Service Evolution: Growth Aggressive Promotion Greater Content Investment Global Expansion Feature Enhancement The Lifecycle of OTT Services – Service Evolution: Maturity As growth slows, OTT services approach maturity Partnerships Strategic partnerships provide added exposure and/or incremental value Acquisition Scale Diversification Retention Strategies Innovation The Lifecycle of OTT Services – Service Evolution: Decline Services that have exhausted their market potential face a decline in revenues and subscribers Quarterly Subscriber Growth of US vMVPD Services Case Study – Revry Brand Background Lessons Learned: Design Phase Lessons Learned: Introduction Phase Lessons Learned: OTT Gap / Growth Implications / Recommendations Publish Date: 4Q 2019 Pages: 82 Authored By: Brett Sappington - Senior Research Director and Principal Analyst Brandon Riney - Researcher
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