Consumerism of Healthcare: Effective Engagement through Segmentation & Personalization

This Connected Health Tracker presents an overview of the most recent Parks Associates digital health consumer segmentation research. It investigates segments’ perceptions of their health status, their overall health, their level of motivation in improving their health status, and how they prefer to be engaged. It also provides a breakdown on the segment composition of Medicare beneficiaries, those with multiple co-morbidities, and those with sleep issues, among others.

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Report Summary

Background - Engaging Consumers: A New Challenge to the Healthcare Industry

Consumerism in Healthcare

Section I: Methodology - Parks Associates Healthcare Consumer Segmentation

Healthcare Consumer Segmentation

Segmentation Overview

Consumer Segment Size

Section II: Year-over-Year Changes in Health Consumer Segments

Year-over-Year Changes in Health Categories

Digital Health Segments 2015-2017

Performance of Health Behaviors 2015-2017

Comfort in Designing Care Plans (2015-2017)

Interest in Health Coaching (2015-2017)

Changes in Attitudes and Technology Adoption

Section III: Segment Details - The Healthy & Engaged

Healthy and Engaged Consumer Segments (Q2/17)

Segment Overview

Health Concerns

Health Attitudes: Perception and Accountability

Health Attitudes: Proactivity and Confidence

Technology Adoption

Section IV: Segment Details - The Young & Indifferent

“Young and Indifferent” Consumer Segments (Q2/17)

Segment Overview

Health Concerns

Health Attitudes: Perception and Accountability

Health Attitudes: Proactivity and Confidence

Technology Adoption

Section V: Segment Details - The Challenged but Mindful

“Challenged but Mindful” Consumer Segments (Q2/17)

Segment Overview

Health Concerns: Weight

Health Concerns: Other Chronic Conditions

Health Attitudes: Perception and Accountability

Health Attitudes: Proactivity and Confidence

Technology Adoption

Section VI: Segment Details - The Unhealthy and In-Denial

“Unhealthy and In-Denial” Consumer Segments (Q2/17)

Segment Overview

Health Concerns: Weight

Health Concerns: Other Chronic Conditions

Health Attitudes: Perception and Accountability

Health Attitudes: Proactivity and Confidence

Technology Adoption

Section VII: Engagement Strategy by Segment

Smartphone Ownership by Digital Health Consumer Segment

Use of Health Apps to Manage/Track Health

Adoption of Connected Health Devices by Digital Health Consumer Segment

Participation in Wellness Programs

Interest in Health Monitoring Solutions Using Connected Health Device

Understand Patient Population by Segment Breakdown

Segmentation of Medicare FFS Beneficiaries

Segmentation of Medicare Advantage Beneficiaries

Interest in Health Coaching: Segment Breakdown

Consumers with Three or More Chronic Conditions: Segment Breakdown

Consumers with Type II Diabetes: Segment Breakdown

Consumers with Sleep Concerns vs. Sleep Disorder: Segment Breakdown

Section VIII: Summary and Implications

Report Summary

Background - Engaging Consumers: A New Challenge to the Healthcare Industry

Consumerism in Healthcare

Section I: Methodology - Parks Associates Healthcare Consumer Segmentation

Healthcare Consumer Segmentation

Segmentation Overview

Consumer Segment Size

Section II: Year-over-Year Changes in Health Consumer Segments

Year-over-Year Changes in Health Categories

Digital Health Segments 2015-2017

Performance of Health Behaviors 2015-2017

Comfort in Designing Care Plans (2015-2017)

Interest in Health Coaching (2015-2017)

Changes in Attitudes and Technology Adoption

Section III: Segment Details - The Healthy & Engaged

Healthy and Engaged Consumer Segments (Q2/17)

Segment Overview

Health Concerns

Health Attitudes: Perception and Accountability

Health Attitudes: Proactivity and Confidence

Technology Adoption

Section IV: Segment Details - The Young & Indifferent

“Young and Indifferent” Consumer Segments (Q2/17)

Segment Overview

Health Concerns

Health Attitudes: Perception and Accountability

Health Attitudes: Proactivity and Confidence

Technology Adoption

Section V: Segment Details - The Challenged but Mindful

“Challenged but Mindful” Consumer Segments (Q2/17)

Segment Overview

Health Concerns: Weight

Health Concerns: Other Chronic Conditions

Health Attitudes: Perception and Accountability

Health Attitudes: Proactivity and Confidence

Technology Adoption

Section VI: Segment Details - The Unhealthy and In-Denial

“Unhealthy and In-Denial” Consumer Segments (Q2/17)

Segment Overview

Health Concerns: Weight

Health Concerns: Other Chronic Conditions

Health Attitudes: Perception and Accountability

Health Attitudes: Proactivity and Confidence

Technology Adoption

Section VII: Engagement Strategy by Segment

Smartphone Ownership by Digital Health Consumer Segment

Use of Health Apps to Manage/Track Health

Adoption of Connected Health Devices by Digital Health Consumer Segment

Participation in Wellness Programs

Interest in Health Monitoring Solutions Using Connected Health Device

Understand Patient Population by Segment Breakdown

Segmentation of Medicare FFS Beneficiaries

Segmentation of Medicare Advantage Beneficiaries

Interest in Health Coaching: Segment Breakdown

Consumers with Three or More Chronic Conditions: Segment Breakdown

Consumers with Type II Diabetes: Segment Breakdown

Consumers with Sleep Concerns vs. Sleep Disorder: Segment Breakdown

Section VIII: Summary and Implications

Publish Date: 3Q 2017

Pages: 65


Authored By:
Kristen Hanich - Research Analyst
Harry Wang - Senior Director of Research

© September 2017 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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