Press Releases

Thursday, December 08, 2022

67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices

New whitepaper in partnership with Assurant addresses new opportunities for device protection and data privacy services among home security providers

A new Parks Associates whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, reports 67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices. The research, released in partnership with Assurant, highlights consumers’ privacy conc ...read more

Wednesday, December 07, 2022

Parks Associates projects the number of households using ad-supported streaming services will increase to 52 million in 2027

Future of Video research workshop addresses growth in OTT video consumption

Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, begins on Monday with the pre-show research workshop “OTT Market & New Era of Video Consumption.”The workshop features in-depth sessions analyzing hybrid business models, measurement challenges, consumer trends in service stacking and viewing habits, and new strategies and in ...read more

Monday, December 05, 2022

49% of ad-supported subscribers report free cost was their top reason for using the service

New whitepaper published in partnership with Quickplay highlights the engagement and monetization potential of personalization for FAST video services 

A new Parks Associates whitepaper, Personalized Virtual Channels: Maximizing FAST Content, finds cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service. Content was also a key factor, with 31% using the service because i ...read more

Friday, December 02, 2022

Prime Video Takes Top Spot in Parks Associates’ Top 10 List of OTT SVOD Video Services in US, Surpassing Long-time Leader Netflix

23% of US households subscribe to nine or more OTT subscriptions

Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions.

Parks Associates notes the Top 10 US Subscription O ...read more

Wednesday, November 30, 2022

Consumers now watch more than six hours of video per week on their mobile phones

International research firm addresses video disruption and shifts in device platforms at fifth annual Future of Video conference   

Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, features industry leaders from Sony, Xperi, VIZIO, Amazon, Sinclair Broadcast Group, Disney Streaming, Crackle Plus, Samsung TV Plus, and more. Future of Video sponsors include Adeia, FPT Software, Quickplay, SymphonyAI ...read more

Tuesday, November 29, 2022

Parks Associates announces 14th annual Smart Energy Summit: Engaging the Consumer will be held February 13-15, in Austin, Texas

EnergyHub, CPS Energy, and Austin Energy to keynote annual event focused on home energy management and the future of the grid 

Parks Associates today announced the topics and keynote speakers for the 14th annual Smart Energy Summit: Engaging the Consumer, to be held February 13-15 in Austin, Texas, at the Omni Austin Downtown Hotel. The executive conference highlights Parks Associates’ consumer data and industry insights regarding the growth of the residential energy ecosyst ...read more

Wednesday, November 23, 2022

Impact of growing smart home ecosystem on energy management solutions addressed in new research whitepaper

Nearly one-third of US internet households report intentions to purchase a smart energy device in next six months

A new Parks Associates whitepaper, Next Frontier of Smart Energy Management, reports strong consumer purchase intentions for smart energy devices—almost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%) in the next six months. The whitepaper, developed in partnership with SmartThings, addresses how connected technol ...read more

Tuesday, November 22, 2022

International research firm Parks Associates announces 2023 Executive Conferences on the Connected Consumer and Smart Building Markets, covering Smart Home, Energy, Health, and Video

Research firm estimates there are more than 700,000 multifamily properties across the US

Parks Associates today announced its 2023 event schedule for its executive conferences, including the inaugural conference Smart Spaces: Apartments, Hospitality, and Community Living on April 17-18. The research firm reports annual home service spending is $340 billion in the United States across home phone, internet, mobile, security, and video services. In addition, the firm estimates ...read more

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