IoT Strategy

Tuesday, September 03, 2019

Parks Associates to Preview Key Smart Home Trends for 2020 in Industry Webcast

In 2018, existing smart home households drove the market by expanding their adoption of devices. Households already owning at least one smart home device continued to purchase more devices, bringing the average number of devices in these households to six units compared to 3 devices in 2016.

The latest trends and developments in smart home devices and services include expansion of smart technology into the home builder channel, large tech companies taking measures to increase their smart more

Thursday, August 01, 2019

Tech Companies and Third Parties Address Data Privacy

This week it was revealed that Apple uses contractors to review Siri recordings, which exposes the recordings of Apple customers’ personal lives including recordings of doctor visits and other personal situations. In April, an investigation by Bloomberg highlighted that one way in which Amazon improves the Alexa solution is to have humans review customers’ requests. In July, a study from a Belgian public broadcaster revealed that recordings from Google Assistant were being transcribed by more

Monday, May 13, 2019

Connected Car Features Offer Innovative Safety, Comfort, and Entertainment Experiences

Parks Associates estimates the U.S. will have 169 million actively connected cars, or 56% of all light vehicles, by 2022. Meanwhile, nearly one-quarter of U.S. broadband households own at least one smart home device and the average number of devices owned per household continues to increase each year.

New connected car features offer innovative safety, comfort, and entertainment experiences, including crossover opportunities for the smart home. For example, with a smart home and more

Monday, May 06, 2019

Apple Removes Screen Time Apps: A Competitive Strategy?

Last weekend, the New York Times reported that Apple removed or restricted 11 of the 17 most downloaded apps that help consumers manage the time they spend on devices (screen-time tracking apps) and apps that provide parental control. The removal of these apps comes on the heels of the launch of Apple’s new Screen Time feature, which the company launched as part of iOS 12. Apple’s Screen Time feature has functions similar to the apps that the company removed or restricted from the App more

Tuesday, January 15, 2019

Enhance Traditional Security Systems In Your Smart Home

Market dynamics are changing the U.S. residential security market, creating new business models that better appeal to the approximately 70% of households without a security system. Smart home adjacencies have helped revitalize the traditional security industry, and alternative approaches to systems and monitoring for the security industry are emerging, including a new batch of DIY systems.

Growth in the residential security market and its position as the channel for smart home solutions more

Wednesday, November 14, 2018

Impact of Smart Home Products on the Home Security Industry

As the smart home industry moves from early adopters to the early majority, brands in the space fervently seek to understand the value propositions that drive product adoption and how to improve perceived product value among consumers.

How people shop for and buy smart home devices is also changing — the home security industry has been the primary channel to spread the smart home value proposition among first adopters, but as the number and breadth of DIY products expand in retail, the more

Wednesday, August 29, 2018

Market Strategies for Residential Security

Over the last five years, the needle for home security system ownership, monitored or not, has stayed within 25% – 27%. Value propositions remain the same and expected growth will be driven by a combination of DIY solutions, expanding distribution channels, innovative financing and continued expansion of the value proposition through interactive services, home controls and AI integration.

Key topics and points of discussion at ESX highlighted the growing interest in DIY solutions, more

Wednesday, July 11, 2018

Amazon’s Answer to Home Security: Installations and No Monthly Fees

The competitive landscape of residential security is rapidly changing. The entrance of tech giants into the security fold not only threatens traditional security providers, but also helps to raise overall awareness of security offerings. However, traditional security providers do not have the technical infrastructure and quick-to-innovate agility of Google, Apple and Amazon.
This impending threat has weighed heavy on the traditional security industry, and as a result, new more

Monday, April 02, 2018

Security Dealers Should Leverage Innovation of DIY Products

A number of market developments and trends are impacting the residential security industry and many new solutions were debuted at CES. Traditional security providers are facing increased competition from point solutions such as the all-in-one camera.

While the emergence of smart home products extends the value of a security system, it also increases competition, as smart devices are often sold independently of a traditional security system. Many of these solutions are self-installable, more

Tuesday, February 20, 2018

Addressing Smart Home Device Vulnerabilities

Key value propositions for consumers around the smart home are noted as more security, more safety, and easy management of home solutions for communication and controls in the home. Really, the promise of the connected home hinges on the security, safety, and simplicity of protecting this advanced technology from being exploited to harm households.

In 2017, the connected home market has experienced an expansion of the kinds of attacks that have been increasing in recent more

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