Ownership, Use, and Perception of Virtual Reality

As virtual reality becomes poised for widespread adoption, players must prepare their go-to-market strategies. This study provides an analysis of current-day awareness, adoption, attitudes, expectations, and use of VR devices and content sources. It examines the most common VR platforms and use cases, answering the question of who the VR adopters are and what they are looking for in an immersive experience.

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Publish Date: 4Q 2018

Slides: 55


Authored By:
Billy Nayden - Research Analyst
Michael Tuck - Researcher
Yilan Jiang - Director

Published by Parks Associates
© November 2018 Parks Associates | Dallas, Texas 75248

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