Pricing Strategies for Residential Security

Financing, discounted upfront pricing, monthly fees, value added services, and contract lengths are all variables that can be used to drive adoption, revenue, and profit. This research quantifies price sensitivity of demand for upfront and recurring prices and contract lengths and evaluates package combinations that can drive sales.

Price: $7,500.00

Purchase Questions?



View all slides for this report

pricing-security-toc2019.jpg

- click image to enlarge -

Download Table of Contents (PDF)

Consumer Analytics: Home Security Track

Table of Contents

Definitions and Abbreviations

Key Questions Answered

Methodology, Charts, Statistical Information

Executive Summary

Industry Insight

Key Findings and Market Impact

RMR Trends

Professional Monitoring Monthly Fee Trend

Pro-Monitored Security with Interactive Service

Professional Monitoring Monthly Fees for National Providers

Incremental RMR for Add-on Services (Q2/18)

Basic Professional Monitoring Service Trend

Professionally Monitored Security Systems with Home Controls

Monthly Fee for New Professional Monitoring Accounts (2008 - 2018)

Monthly Fee for New Professional Monitoring Accounts by Channel (2009 - 2017)

Incremental RMR for Add-on Services Among New Customers (Q2/18)

New Professional Monitoring Security Systems with Interactive Service

New Professional Monitoring Security Systems with Home Control

Adding Home Controls via Smart Home Devices

Desired Home Control Capabilities of a New Security System (Q1/18)

Intention of Adding Smart Home Device to Security System (Q2/18)

Number of Smart Home Devices Intended to be Part of Security System (Q2/18)

Financing

Hardware Payment Preference (Q2/18)

Preferred Payment Method for Home Control Capabilities (Q1/18)

Preferred Payment Method for A Package of All Home Control Capabilities by Demographics (Q2/18)

Minimum Duration of Financing for Security Equipment (Q2/18)

Maximum Duration of Financing for Security Equipment (Q2/18)

Maximum Monthly Payment Amount for Security Equipment (Q2/18)

Low Cost Competition

Intention to Purchase Security Products and Systems (Q2/18)

Security System Intenders by Demographics (Q2/18)

Security System Installation Preference (Q2/18)

Monitoring Preference (Q2/18)

Price Sensitivity

Security Services Conjoint Analysis

Value of Access Control (Q2/18)

Value of Video Verification (Q2/18)

Utility Scores for Security Package Attributes

Security Services Conjoint Analysis – Preference Share

Monitoring Preference Share for Security Package Options (Q2/18)

Equipment Preference Share for Pro-Monitoring Options (Q2/18)

No-Contract, Pro-Monitored Security Preference Share by Housing Type (Q2/18)

No-Contract, Pro-Monitored Security Preference Share by Area (Q2/18)

No-Contract, Pro-Monitored Security Preference Share by Technology Adoption (Q2/18)

Share Modeling - Security Package with 3 Year Contract (Q2/18)

Share Modeling - Security with Access Control, 3 Year Contract (Q2/18)

Estimating Lifetime Value

Attrition Modeling, Net Present Value of Revenue, and Overall Revenue Estimation

NPV for Security Package (Q2/18)

Estimated Revenue for Security Package (Q2/18)

Estimated Revenue for Security Packages vs. Low Cost Competitors (Q2/18)

NPV for Security with Access Control (Q2/18)

Estimated Revenue for Security with Access Control (Q2/18)

Estimated Revenue for Security with Access Control vs. Low Cost Competitors (Q2/18)

Appendix

Publish Date: 1Q 2019

Slides: 63


Authored By:
Tricia Parks - Chairman, Founder, and CEO
Yilan Jiang - Director

Published by Parks Associates
© January 2019

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

© 1998-2019 Parks Associates. All Rights Reserved.