Consumers and OTT Service Business Models

OTT streaming video presents new opportunities to monetize content that may otherwise remain in archives, but sustaining a business is challenging. Many providers in the OTT space have expanded, modified, and even discontinued their business models. Consumers and OTT Service Business Models explores consumers’ usage of OTT services with a variety of business models, examines spending on OTT services, and identifies key target markets for specific business models.

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Executive Summary

Industry Insight

Key Findings and Market Impact

OTT Service Usage

Watch OTT Video by Platform (2015 - 2017)

Most-Commonly Used Connected In-Home Entertainment Platform (2014 - 2017)

Overall OTT Service Subscribers & Transactional OTT Users (2015 - 2017)

4K/Ultra HD Content Access by OTT Service Subscription (Q1/17)

Subscription OTT Services

Overall OTT Service Subscriptions (2013 - 2017)

Number of OTT Service Subscriptions (2014 - 2017)

Top OTT Service Subscriptions (2012 - 2017)

Sports OTT Video Subscription (2016 - 2017)

OTT Conversion Rate (Q1/17)

OTT Trials and Subscription (Q1/17)

Attitudes About Video Content and Consumption (Q1/17)

Attitude About the Value of Online Video Service Subscription by Subscribers to Specified Online Video Services (Q1/17)

Cord Cutters, Cord Shavers, and Cord Nevers (2015 - 2017)

Most Important Reason Why Non-Live Content is Preferred (Q1/17)

Methods of Subscribing to OTT Services (Q1/17)

Add-on Linear OTT Subscriptions to Amazon Prime Instant Video (Q1/17)

Transactional OTT Services

Use of Transactional OTT Services (2015 - 2017)

Transactional OTT Services During Past 30 Days (2016 - 2017)

Transactional OTT Service by Most Used In-Home Entertainment Device (Q1/17)

Total Monthly Expenditure on Videos by Most Used Connected In-Home Entertainment Device (Q1/17)

Total Monthly Expenditure on Videos by Most Used Connected In-Home Entertainment Device (2015 - 2017)

Total Monthly Expenditure on Transactional Video Service by Most Used Connected In-Home Entertainment Device (2015 - 2017)

Average Monthly Expenditure on Subscription Services by Most Used Connected In-Home Entertainment Device (2015 - 2017)

Attitude About the Value of Buying or Renting TV Programs Online by Cord Cutting Status (Q1/17)

Use of Alternative Online Video

Frequency of Streaming Media (Q3/16)

Average Number of Days Per Month Participating in Online Video Activity by Age (Q3/16)

Average Number of Days Per Month Participating in Online Video Activity by Cord Cutting Status (Q3/16)

Attitudes About Data Use in Relation to Online Video (Q3/16)

Appendix

Publish Date: 2Q 2017

Slides: 44


Authored By:
Glenn Hower - Senior Analyst
Katherine Li - Researcher
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst
Tu Skuse - Research Analyst

Published by Parks Associates
© June 2017 Parks Associates | Dallas, Texas 75248

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Printed in the United States of America.

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