Reasons for Appeal of Health and Fitness Devices

Reasons for Appeal of Health and Fitness Devices investigates the drivers behind the purchase of smart health devices. It begins with an overview of adoption trends for smart health devices and the reasons consumers purchase such devices. It then analyzes how purchase drivers differ between consumers and which segments are most influenced by each driver.

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About the Research

Previous Research

360 View: Health Devices and Services for Connected Consumers (Q3/14)

Wearable Computing: Fitness and Health in Style (Q3/14)

Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)

Living Independently at Home: Second Edition (Q1/14)

Networked Medical Devices: Innovations and Business Models (Q4/13)

Key Findings

Recommendations

Overview of Smart Health Device Adoption and Purchase Drivers:

Connected Health Device Adoption and Purchase Intentions (Q2/14)

Adoption of Connected Health Devices (2013 - 2014)

Digital Pedometer/Fitness Tracker Brand Adoption (2013 - 2014)

Connected Health Devices: Purchase Motivations (Q2/14)

Connected Health Devices: Purchase Motivations, cont. (Q2/14)

Key Health Device Drivers (Q2/14)

Health Drivers by Age (Q2/14)

Health Device Driver by Gender (Q2/14)

Data Tracking as Health Device Driver by Attitudes Toward New Technologies (Q2/14)

Healthy Lifestyle as Health Device Driver by Attitude Towards Environmentalism (Q2/14)

Doctor Recommendations as Health Device Driver by Worry Over Daily Demands (Q2/14)

Desire to Lose Weight as Health Device Driver by Body Mass Index (Q2/14)

Health Device Driver by Chronic Health Condition (Q2/14)

Health Device Driver and Primary Care Doctor (Q2/14)

Doctor Recommendations as Health Device Driver by Health Insurance (Q2/14)

Health Habits and Segmentation:

Average Frequency of Participation in Wellness Activities (Q2/14)

Health Conditions (Q2/14)

Health Segments (Q2/14)

Segment Descriptions

Connected Health Device Adoption by Health Segments (Q2/14)

Motivations to Buy Digital Weight Scale by Health Segments (Q2/14)

Motivations to Buy Digital Pedometers by Health Segments (Q2/14)

Motivations to Buy Sleep Quality Monitors by Health Segments (Q2/14)

Motivations to Buy a Sports Watch by Health Segments (Q2/14)

Motivations to Buy a Pill Box by Health Segments (Q2/14)

Motivations to Buy a GPS Watch by Health Segments (Q2/14)

Motivations to Buy Exercise Equipment by Health Segments (Q2/14)

Motivations to Buy a Glucometer by Health Segments (Q2/14)

Motivations to Buy a Blood Pressure Cuff by Health Segments (Q2/14)

Additional Research from Parks Associates

Publish Date: 4Q 2014

Slides: 54

Authored By:
Yilan Jiang - Director
David Mitchel - Research Analyst
Harry Wang - Senior Director of Research
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© November 2014

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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