Connected Car Features and Interest: Who Are the Buyers?

This study assesses consumer interest in new connected car features that enable innovative safety, comfort, and entertainment experiences. It profiles car shoppers by their interest and preferred connectivity method. It evaluates consumer perspectives on hot topics in the connected car space, such as bundling car data with mobile plans, using voice control in the vehicle, personalized infotainment and comfort options, and autonomous driving features. It also analyzes consumer attitude towards and interest in “paying-as-you-drive” auto insurance policy and offers guidance on how to market such insurance programs to reward good driving behaviors.

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Executive Summary

Industry Insight

Key Findings and Market Impact

Connected Car Context

Age of Most Commonly Used Vehicle (Q2/17)

Smartphone OS by Car Age (Q2/17)

Connected Car Data Services

Devices Sharing Mobile Data (Q2/17)

Shared Car Data by Mobile Provider (Q2/17)

Shared Car Data by Car Age (Q2/17)

Preference for Car Data Plans (Q2/17)

Preference for Bundling Vehicle Data with Mobile Data by MSP (Q2/17)

Preference for Car Data Plans by Intended Car Purchase Price (Q2/17)

Preference for Car Data Plans by Age (Q2/17)

Preference for Car Data Plans by Technology Adoption Segment (Q2/17)

Interest in Connected Car Features

Interest in Connected Car Features (Q2/17)

Penetration of Connected Car Features (Q2/17)

Interest in Connected Car Safety Features (Q2/17)

Interest in Connected Car Safety Features by Age (Q2/17)

Interest in Connected Car Safety Features by Household Income (Q2/17)

Interest in Connected Car Features by Household Income (Q2/17)

Interest in Connected Car Driver-Assistance Features (Q2/17)

Interest in Connected Car Driver-Assistance Features by Age (Q2/17)

Interest in Connected Car Features by Household Income (Q2/17)

Interest in Connected Car Comfort Features (Q2/17)

Interest in Connected Car Comfort Features by Age (Q2/17)

User Interface Preference for Connected Car Features (Q2/17)

User Interface Preference by Interest in Connected Car Comfort Features (Q2/17)

Interest in Connected Car Safety Features by Perception of Driving Behavior (Q2/17)

Interest in Voice Control

Interest in Voice Control in Vehicle (Q2/17)

High Interest in Vehicle Voice Control among Users of Voice Control on Other Devices (Q2/17)

Information Accessed Using Voice Control on Smartphones (Q2/17)

Voice Control Actions Performed on Smartphones (Q2/17)

Usage-based Insurance

Perception of Driving Behavior (Q2/17)

Current Insurance Plan (Q2/17)

Interest in Usage-Based Insurance (Q2/17)

Interest in Usage-Based Insurance by Perception of Driving Behavior (Q2/17)

Interest in Usage-Based Insurance by Car Purchase Intention (Q2/17)

Interest in Usage-Based Insurance by Most Influential Demographics (Q2/17)

Reason for Lack of Interest in Usage Based Insurance (Q2/17)

Reason for Lack of Interest in Usage-Based Insurance by Perception of Driving Behavior (Q2/17)

Data Collection Preference for Usage Based Insurance by Demographics (Q2/17)

Data Collection Preference for Usage-Based Insurance by Car Purchase Intention (Q2/17)

Appendix

Publish Date: 1Q 2018

Slides: 56


Authored By:
Kristen Hanich - Research Analyst
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst
Katherine Li - Researcher

© January 2018 Parks Associates
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