Demand and Perception of Connected TVs

The connected TV remains a critical part of consumers’ in-home entertainment experience. Current television options for consumers offer large sizes, high resolution, and new features for a good price. This study provides a detailed examination of this important product category, including ownership, purchasing, features, sizes, brands, sales channels, connected devices, and consumer use.

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Publish Date: 4Q 2019

Slides: 40


Authored By:
Kristen Hanich - Senior Analyst

Published by Parks Associates
© September 2019 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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