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Primary Research | CE Device EcosystemsDownload Table of Contents (PDF) About the Research Previous Research Industry Insight Key Findings Recommendations CE Product Adoption and Market Share: Apple Computer Adoption (2011 - 2016) Adoption of an Apple Computer by Number of Apple iPhones in a Household (Q1/16) Computer Ownership: Apple Mac vs. Windows PC (2015 - 2016) Brand of Most Used Computer (2014 - 2016) Brand of Primary Flat Panel TV (2015 - 2016) Adoption of Android TV and Roku TV (Q1/16) Brand of Tablet Personally Used (2011 - 2016) Most Commonly Used Streaming Media Player Among Owners (2014 - 2016) Tablet Operating System (2014 - 2016) Brand of Smartphone Used (2010 - 2016) Smartphone Operating System (2011 - 2016) Brand Purchase Patterns & CE Ecosystems: Users of Multiple CE Products by Brand (Q1/16) Apple Products Owned when Two or More Product Categories Owned (Q1/16) Microsoft/Windows Products Owned when Two or More Product Categories Owned (Q1/16) Google/Android Products Owned when Two or More Product Categories Owned (Q1/16) Samsung Products Owned when Two or More Product Categories Owned (Q1/16) Sony Products Owned when Two or More Product Categories Owned (Q1/16) Amazon Products Owned when Two or More Product Categories Owned (Q1/16) Multi-Product CE Brand Owners by Age (Q1/16) Multi-Product CE Brand Owners by Household Income (Q1/16) Multi-Product CE Brand Owners by Education (Q1/16) Multi-Product CE Brand Owners by Children at Home (Q1/16) CE Ecosystems: Cross-Platform Purchases: Apple Desktop Purchases by Use of Apple Products (Q1/16) Apple Laptop Purchases by Use of Apple Products (Q1/16) Apple Tablet Purchase by Use of Other Apple Products (Q1/16) Apple Streaming Media Player Purchases by Use of Other Apple Products (Q1/16) Apple Smartphone Purchases by Use of Other Apple Products (Q1/16) Samsung Tablet Purchases by Use of Other Samsung Products (Q1/16) Samsung Smartphone Purchases by Use of Other Samsung Products (Q1/16) Samsung Flat Panel TV Purchases by Use of Other Samsung Products (Q1/16) Sony Flat Panel TV Purchases by Use of a Sony PlayStation (Q1/16) Sony Gaming Console Purchases by Use of a Sony Flat Panel TV (Q1/16) Amazon Tablet Purchases by Use of an Amazon Streaming Media Player (Q1/16) Amazon Streaming Media Player Purchases by Use of an Amazon Tablet (Q1/16) Google/Android Streaming Media Player Purchases by Use of Other Android Products (Q1/16) Non-Apple/Surface Tablet Purchases by Use of Other Android Products (Q1/16) Non-Apple/BlackBerry/Nokia Smartphone Purchases by Use of Other Android Products (Q1/16) Windows Desktop Purchases by Use of Other Microsoft Products (Q1/16) Windows Laptop Purchases by Use of Other Microsoft Products (Q1/16) Microsoft Surface Tablet Purchases by Use of Other Microsoft Products (Q1/16) Microsoft Gaming Console Purchases by Use of Other Microsoft Products (Q1/16) CE Ecosystems: Influence of Brand Loyalty on Purchase Decision: Purchase Consideration of One or More Brands by CE Buyers (Q1/16) Purchase Consideration of One or More Brands by Apple Brand Users (Q1/16) Purchase Consideration of One or More Brands by Samsung Multi-Device or Platform Owners (Q1/16) Reasons for Only Considering Purchasing from One Brand by CE Brand Users (Q1/16) Reasons for Purchasing One Brand Over Other Brands Considered by CE Brand Users (Q1/16) Publish Date: 4Q 2016 Slides: 73 Authored By: Barbara Kraus - Director of Research John Barrett - Director of Consumer Analytics Katherine Li - Researcher Yilan Jiang - Senior Research Manager David Mitchel - Research Analyst
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