Connected CE and Pay-TV

Connected CE and Pay-TV analyzes the use of connected CE devices and their impact on pay-TV services. Particular attention is given to over-the-top video services such as Netflix that are now widely available to consumers on TV sets thanks to the growing adoption of connected CE devices.

“Over one-half of U.S. broadband households now have access to OTT video on a TV set. While this raises the possibility of OTT video substituting pay-TV service, data indicate that it is actually complimenting pay-TV service albeit in ways that are not necessarily advantageous to pay-TV providers.” - John Barrett, Director, Consumer Analytics, Parks Associates

This research is part of Parks Associates’ Connected CE & Platforms service, which analyzes market trends for connected CE devices including smart TVs, connected Blu-ray players, streaming media players/digital media receivers, game consoles, connected DVRs, and computers.

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Connected CE and Pay-TV

About the Research

Previous Research

Key Conclusions


Trending Data – Computers & Tablets

Home Computer Adoption Trends (2011 - 2012)

Home Computer Adoption By Income (Q2/12)

Home Computer Adoption By Gender (Q2/12)

Home Computer Adoption By Age (Q2/12)

PC-to-TV Connection (2009-2012)

Trending Data – Connected CE Devices

U.S. Households with Internet – Connected CE (2010 - 2012)

CE Product Ownership (2009 – 2012)

Featured TV Adoption (2010 - 2011)

Device Owners Connecting CE Devices to the Internet (2010 - 2010)

Console-Specific Internet Connectivity Rate (2009 – 2012)

Online Entertainment Service Subscription (Q2/12)

Internet – Connected CE by Children at Home & HH Income (Q2/12)

Internet – Connected CE by Marital Status & Age (Q2/12)

Digital Media Player Ownership (Q2/12)

Digital Media Player Internet Connectivity Rate (Q2/12)

TV Set Capable of Accessing Online Content (Q1/12)

Connected CE & Pay-TV – Video Viewing Activities

% of U.S. Broadband Households Own a Connected CE (Q1/12)

% of U.S. Broadband Households Own/Using a Smart TV (Q1/12)

Monthly Use of Connected Smart TV for Online Video (2011 – 2012)

Frequency of Using Connected Smart TV for Online Video (Q1/12)

Connected CE Devices Used for Online Video Viewing on a TV Set (Q2/12)

Online Service Used to Watch TV Program on a TV (Q2/12)

Online Subscription Service Used to Watch TV Programs on a TV (Q2/12)

Online Service Used to Watch Movie on a TV (Q2/12)

Online Video Subscription Service - TV (Q2/12)

High Satisfaction with TV Program Viewing on TV by Method (Q2/12)

High Satisfaction with Movie Viewing on TV by Method (Q2/12)

High Satisfaction with TV Program Viewing Experience on TV by Method (Q2/12)

High Satisfaction with Movie Viewing Experience on TV by Method (Q2/12)

Connected CE & Pay-TV Service

Ideal Channel Option (Q1/12)

Desired Video-on-Demand Services for Pay-TV (Q1/12)

Pay-TV Service Subscription by Connected CE Ownership (Q1/12)

Pay-TV Subscribers (2011 - 2012)

Video Service ARPU by Connected CE Owners (Q2/12)

Intention to Change Video Service & Connected CE Ownership (Q1/12)

Publish Date: 3Q 2012

Slides: 63

Authored By:
Yilan Jiang - Director
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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