Adoption and Perception of OTT Video Services

360 Deep Dive: Adoption and Perception of OTT Video Services measures user/subscriber perceptions of various OTT video services, on their own, compared to each other and as compared with pay-TV services. Thanks to an extensive database of OTT consumer survey data, this study shows how adoption has changed over time and trends in adoption and use of various OTT video services.

Price: $7,500.00

Purchase Questions?



View all slides for this report

nps-ott-toc2018.gif

- click image to enlarge -

Download Table of Contents (PDF)

OTT Service Subscription

Overall OTT Service Subscription Penetration (2013 - 2018)

Netflix Service Subscription Penetration (2012 - 2018)

OTT SVOD Service Subscription Penetration (2014 - 2018)

OTT Service Subscription Package (2016 - 2018)

OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT (2017 - 2018)

Number of OTT Service Subscriptions (2014 - 2018)

OTT Category Service Subscription (2017 - 2018)

Premium Movie Channel OTT Service Subscriptions (Q3/17)

Virtual MVPD / Online Pay-TV Subscription Penetration (2016 - 2018)

Top Sports OTT Video Subscriptions (2017 - 2018)

Sports OTT Video Subscriptions, Cont. (2017 - 2018)

OTT Service Cancellation

Subscribers Canceling OTT Service as % of Current Subscriber Base (Q1/18)

Netflix, Amazon, and Hulu: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018)

Specific OTT Services: Subscribers Cancelling OTT Service as a % of Current Subscriber Base (2015 - 2018)

Overall OTT Service Cancelers as % of Current Subscriber Base (2017 - 2018)

OTT Adoption by Consumer Groups

OTT Subscription by Demographics / Technographics (Q1/18)

Number of OTT Service Subscriptions by Generation (2016 - 2017)

Sales Channels for OTT Video Services

Methods of Subscribing to Top Three OTT Services (2017)

Methods of Subscribing to Online Pay-TV Services (2017)

Methods of Subscribing to Other OTT Services (2017)

OTT Service Subscription Through Amazon Channels (Q3/17)

Perception of Subscription OTT Services

Net Promoter Score: OTT Video Services (Q1/18)

Net Promoter Score: Top 3 OTT Services (2017 - 2018)

Subscriber Perception of Netflix (Q3/17)

Subscriber Perception of Hulu (Q3/17)

Subscriber Perception of Amazon Prime Video (Q3/17)

Perception Among Subscribers: Viewership vs. Other Subscribed Service (Q3/17)

Perception Among Subscribers: Service Quality vs. Other Subscribed Service (Q3/17)

Perception Among Subscribers: Service Value vs. Other Subscribed Service (Q3/17)

Overall Market Perception: Service Value / Quality (Q3/17)

Overall Market Perception: Viewership (Q3/17)

Perception of Free or Ad-based OTT Services

Video Service/App Used to Access Internet Video (Q3/17)

Use of Free / Ad-Based OTT Video Services in the Past 30 Days (Q3/17)

Perception Among Users: Free / Ad-based Service Quality (Q3/17)

Perception Among Users: Free / Ad-based Service Viewership (Q3/17)

Perception of Content Quality

Rank of Most Frequently Watched Genre of TV Shows and Movies (Q3/17)

Average Rating for OTT Video Programming Quality by Genres (Q3/17)

Rating of Genre Programming Quality for OTT Video Services (Q3/17)

Publish Date: 3Q 2018

Slides: 63


Authored By:
Brett Sappington - Senior Director of Research
Yilan Jiang - Director
Katherine Li - Data Analyst

Published by Parks Associates
© August 2018 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

© 1998-2018 Parks Associates. All Rights Reserved.