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Agenda


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Monday, Dec 9

Welcome

1-5 p.m.

Pre-Conference Workshop: Changing World of Video Services


5:15 p.m.

Welcome to Future of Video: Wine and Cheese Reception


Tuesday, Dec 10

Market Evolution: Pay TV and OTT Video

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:30 a.m.

Welcome: The Path Ahead for Video Services

Presenter: Brett Sappington, Senior Director of Research, Parks Associates


8:45 a.m.

Evolution of Pay-TV Experience in an Online World

The emergence of vMVPDs has affected the entire pay-TV industry. Cord cutters, cord nevers, and detractors of pay TV have a poor perception of the value of traditional pay TV, particularly while alternatives offer interesting content at lower prices. Traditional players, broadcasters, and cable networks are adapting their strategies to licensing and distribution as a result. This session addresses how pay TV is changing and its impact on the consumer experience.


9:45 a.m.

Keynote


10:15 a.m.

Networking Break


10:45 a.m.

Winning Back Subscribers: Coping with Churn in OTT

As the OTT video market matures, OTT video service providers are increasingly focused on keeping their subscribers rather than looking solely at customer acquisitions. This panel explores the factors driving OTT subscription service uptake, duration, and churn. Panelists share insights on the incentives that can help OTT service providers best retain their customers.


11:45 a.m.

Keynote


12:15 p.m.

Networking Lunch


1:15 p.m.

Growing Success: TV Networks and Direct-to-Consumer Services

Direct-to-consumer OTT services play a key role in the market strategies for TV industry players, including cable and broadcast networks and content producers. As adoption of these OTT services increases, companies must continue to evolve to remain successful. This session explores some of the key learnings from OTT video services as well as the ways that services are adapting to continue their success.


2:15 p.m.

Impact of OTT’s Original Content Wars

Online players, OTT services, broadcasters, and cable networks are all investing in the creation of original content as part a fundamental part of their businesses. This push to develop original content is driving competition for content rights and access to the best talent, particularly high-profile actors and directors. This session explores consumer demand for original content and how this trend is affecting the future of the industry.


2:30 p.m.

Networking Break


3:00 p.m.

The Changing Environment for Content Licensing

While content is still king, the business of licensing content continues to change. Content windowing, carriage agreements, and other aspects of content monetization are shifting due to evolving business models and consumption patterns. This session examines trends in content licensing and how licensing will continue to evolve over the next few years.


4:00 p.m.

Keynote


4:30 p.m.

Future Role of Broadcast TV

Increasing options for on-demand and alternative content viewing have eroded broadcast TV’s once-dominant position. However, new trends suggest that live TV is making a comeback, both online and over the air. In this session, Parks Associates and key industry leaders explore these trends and how TV broadcasters are re-engaging with connected consumers. Panelists discuss changing consumer viewing habits, changes in programming to attract and retain viewers, broadcasters launching their own OTT channels, and emerging broadcast partnerships.


5:30 p.m.

Networking Reception


Wednesday, Dec 11

Connecting with Viewers: Data, Devices, and Niche Content

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:15 a.m.

Welcome

Presenter: Brett Sappington, Senior Research Director, Parks Associates


8:30 a.m.

Impact of Connected Devices on the Video Experience

Consumers are increasingly adding more devices into their home video entertainment setups. The proliferation of streaming video services has made adoption of connected video devices such as smart TVs and streaming media players commonplace, and consumers are progressively integrating smart speakers, soundbars, and voice assistants. This panel discusses the impact of these connected devices on the consumer viewing experience and the resulting opportunities for service providers and others in the ecosystem.


9:30 a.m.

Keynote


10:00 a.m.

Networking Break


10:30 a.m.

Data-Driven Decision Making for Video Services

Traditional companies in the pay-TV marketplace now find themselves at a disadvantage, in terms of data analysis and use, to new companies that have entered the ecosystem. Pay-TV providers and their broadcast and network content partners are trying to correct this imbalance by gaining data-oriented expertise and adjusting their business in order to better perform, compete, and attract a new generation of customers through data-driven personalization. This session addresses the major changes impacting video providers as a result of the increasing amount of data on viewer preferences, habits, and binges.


11:15 a.m.

Reaching Consumers: Sales and Marketing for Video Services

Subscriber and viewer acquisition is a critical part of success for video services. Service providers have multiple opportunities to influence the buying decision through content, features, price, and promotion. This session examines the ways that services are successfully reaching consumers and converting them to subscribers.


12:00 p.m.

Keynote


12:30 p.m.

Lunch & Interactive Networking


1:30 p.m.

Opportunities and Challenges for Small OTT Video Services

New and small OTT video services must compete in a different way than the OTT giants. With fewer resources, they must reach, connect with, and capture users in ways that large services are unable to do. In this session, Parks Associates and industry leaders discuss the opportunities presented to smaller OTT services, strategies to solidify a loyal, dedicated subscriber base, and how these services can overcome market obstacles to thrive.


2:30 p.m.

New Approaches to Piracy and Password Sharing

In 2019, OTT and pay-TV companies will see billions in lost revenue due to piracy and account sharing, although “video pirates” are often the greatest consumers of video content overall. Growing subscriber numbers and an increased number of services signal a very healthy OTT market, but more services and aggressively promoted content could incite more piracy over time. This session addresses new ways companies are addressing piracy and password sharing.


3:30 p.m.

Closing Comments


For questions, contact Parks Associates.

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