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30 OCT 2017

CONNECTIONS™ Europe: IoT and the Connected Consumer to focus on smart home partnerships, sales channels, IoT technologies, consumer engagement strategies, and go-to-market strategies

Parks Associates will host the 12th-annual CONNECTIONS™ Europe this week at the Amsterdam Marriott Hotel, addressing strategies to promote strong growth and new revenue opportunities for the smart home and connected systems markets in Europe. The two-day executive conference, 1-2 November, features insights from leading companies, including Amazon, Google, Centrica, Philips, Homematic IP, and DT. Sessions focus on strategies to overcome inhibitors, such as low consumer familiarity, security and privacy concerns, high upfront costs, and unclear value propositions, to drive mass-market adoption of smart home solutions.

Conference sponsors are Homematic IP, Qorvo, Amazon Alexa, ASSA ABLOY, Ayla Networks, Deutsche Telekom, Essence, Greenwave Systems, iQor, Mersoft, mnubo, ROC-Connect, Trusource Labs, ULE Alliance, Z-Wave, the Zigbee Alliance, Hive Home, and MivaTek.

“Voice assistants and cloud services have added new layers to the consumer experience, and rapid progress in AI and data analytics will help expand the IoT market and open up numerous new business models and new possibilities for recurring revenues,” said Elizabeth Parks, SVP, Parks Associates. “Understanding ecosystem partnerships, sales channels, technologies, and consumer engagement and go-to-market strategies are critical to the success for mass-market deployments. We look forward to the discussions this week at CONNECTIONS™ Europe.”

CONNECTIONS™ Europe features the following keynotes:

  • Max Amordeluso, Chief Evangelist, EU Alexa Skills Kit, Amazon
  • Jon Carter, UK Head of Business Development – Connected Home, Deutsche Telekom AG
  • Sudeep Maitra, Global VP, Strategy and Development, Centrica
  • George Yianni, Head of Technology – Home Systems, Philips Lighting

For information, visit www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113. To schedule an analyst meeting or request specific research data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.


Produced by Parks Associates, the 13th-annual CONNECTIONS™ Europe is a two-day executive conference focused on the impact of IoT on the consumer. The event explores innovative business strategies, new crossover industry partnerships, and advancements in IoT (Internet of Things) solutions that are creating more consumer engagement and business opportunities for smart home, cloud services, and connected entertainment solutions. Parks Associates industry analysts moderate all sessions, with discussion, insights, and networking with leading executives representing all IoT ecosystems. 

CONNECTIONS™ Europe: Strategies for the Smart Home and Consumer IoT will take place 13-14 November 2018 in Amsterdam at the Amsterdam Marriott Hotel in Amsterdam. http://www.connectionseurope.com