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19 Nov 2014

Parks Associates: Pay-TV service adoption higher in the U.K. and Germany than in Spain

International market research firm announces new pay-TV research and recommendations at CONNECTIONS™ Europe: Monetizing Strategies for the Connected Consumer

Parks Associates announced new research today at CONNECTIONS™ Europe showing pay-TV adoption in Germany and the U.K. has reached 86% and 78% of broadband households, respectively. Spanish adoption is much lower, with 47% of broadband households receiving only local broadcast channels.

“Spanish broadband households show enthusiasm for online video, with our research showing 54% watch free online video at least once a month, compared to 40% in the U.K. and 26% in Germany,” said Brett Sappington, Director, Research, Parks Associates. “Yesterday's keynote from Oliver Lewis at Sky Deutschland detailed the provider's efforts to launch OTT services across Europe, including opportunities in Germany and Austria, where broadband penetration and device ownership are high.”

At CONNECTIONS™ Europe, executives from ARRIS, Roku, Viaccess-Orca, Intel, and Orange addressed the pay-TV market in the session “Pay-TV, Connected CE and Broadband in 2020" on Tuesday, 18 November, followed by the keynote "Pay-TV Strategies to Reach Connected Consumers" from Oliver Lewis, SVP, Product Management, Sky Deutschland.

Parks Associates research shows 10% of Spanish broadband households with a pay-TV service plan to change to a new service provider in the next 12 months, compared to 9% in the U.K. and 4% in Germany. Several pay-TV providers plan use OTT services and second-screen features to attract subscribers or to motivate upgrades to premium services.

The ninth-annual CONNECTIONS™ Europe, 18-19 November in Amsterdam, also features a keynote from Ericsson and a fireside chat with Deutsche Telekom and Icontrol Networks. Sponsors are Arrayent, Icontrol Networks, Tyco, ROC-Connect, Verisure, Amdocs, Domoalert, INSTEON, iYogi, Qualcomm, ULE Alliance, Z-Wave, Ayla Networks, Zipato, AlertMe, MiOS, and Support.com.

Parks Associates will further discuss the firm's smart home, digital entertainment, and Internet of Things research at CONNECTIONS™ Summit at CES, January 6, 2015, in Las Vegas. Visit http://www.connectionssummit.com for information.

The event Media Sheet is at http://www.parksassociates.com/events/connections-europe/media. Contact Holly Sprague at hsprague@gmail.com to request research or a speaker interview.

Contact Holly Sprague at hsprague@gmail.com to request research or a speaker interview.


Produced by Parks Associates, the 13th-annual CONNECTIONS™ Europe is a two-day executive conference focused on the impact of IoT on the consumer. The event explores innovative business strategies, new crossover industry partnerships, and advancements in IoT (Internet of Things) solutions that are creating more consumer engagement and business opportunities for smart home, cloud services, and connected entertainment solutions. Parks Associates industry analysts moderate all sessions, with discussion, insights, and networking with leading executives representing all IoT ecosystems. 

CONNECTIONS™ Europe: Strategies for the Smart Home and Consumer IoT will take place 13-14 November 2018 in Amsterdam at the Amsterdam Marriott Hotel in Amsterdam. http://www.connectionseurope.com