Digital Home Support Services

Wednesday, July 27, 2022

Three in four internet households are concerned about their personal data security

Industry webinar, in cooperation with Bitdefender, features insights on roles and responsibilities of service providers and device manufacturers in the smart home ecosystem to protect consumer privacy

Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. The research firm will host the webinar “Strategies to Protect and Secure the Always-Connected Consumer” on Th ...read more

Wednesday, June 01, 2022

51% of smart home owners who have recently experienced at least one technical issue report loss of wireless connectivity

Industry webinar features discussion with RouteThis on how brands can use support services to create customer loyalty

Parks Associates research finds 50% of smart home device owners have experienced a recent problem with one or more of their devices, with the majority of problems related to wireless connectivity. These issues contribute to the high return rates for these devices. The research firm will examine how companies can improve the user experience and build brand loy ...read more

Tuesday, November 02, 2021

Interest in a home network monitoring service jumps by more than 60% from 2021 to 2022

Industry webinar features discussion with Calix and Arlo on current support and connectivity challenges in the smart home ecosystem

Parks Associates research from 2Q 2021 finds 42% of US broadband households are very interested in a network monitoring service that proactively identifies and resolves network issues, up from 22% in 2021. This spike in interest comes as households report more tech problems with their Wi-Fi connections and devices in the home. The research firm, ...read more

Monday, October 18, 2021

Two-thirds of smart home device owners want online tools that help them resolve technical problems on their own, up from just 41% in 2019

Industry webinar features discussion with RouteThis and RocketNet on how support services can create differentiation in smart home and broadband services

Recent research from Parks Associates reveals 66% of US broadband households with a smart home device are interested in online tools that empower them to resolve their technical problems. Interest is up from only 41% in 2019, after two years in which smart home adoption expanded while more people are spending more time at h ...read more

Tuesday, June 08, 2021

37% of US broadband households are interested in a service that monitors network traffic and devices on the network for malicious behavior

Webinar, sponsored by Bitdefender, examines rising consumer privacy and data security concerns 

Parks Associates and Bitdefender, with a special speaker from Comcast Cable, will address holistic digital protection for consumer connected products and services during the industry webinar “Protecting Privacy and Data Security in the Smart Home Era,” on June 10 at 11 am CT US (12:00 pm ET). Research firm Parks Associates finds that 16% of US broadband households report that home ...read more

Tuesday, January 19, 2021

34% of smart home device owners report having technical problems within the last 12 months

Annual consumer study tracks changes in use of technology and consumer support preferences in era of COVID-19

Recent research from Parks Associates’ Shifting Support Needs: Opportunities for Remote Solutions reveals one-third of smart home device owners report having technical problems within the last 12 months. A loss of wireless connectivity is the most common problem experience, followed by having an unresponsive device. Shifting Support Needs: Opportunities for Remote So ...read more

Monday, January 11, 2021

26% of US broadband households report purchasing a consumer electronics device between February and May 2020

New whitepaper addresses evolution of home technology support services during COVID-19 pandemic and beyond

A new whitepaper from Parks Associates finds 26% of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US. The whitepaper “Supporting Today’s Connected Consumer,” developed in cooperation with Sutherland, a global Digital Transformation company, addresses the expandi ...read more

Wednesday, September 30, 2020

Roughly 5.5 million households experience identity theft annually

Webinar explores strategies to build new VAS revenues through identity theft protection services

New consumer research from Parks Associates finds 5% of US broadband households annually experience identity theft, which equates to 5.5 million households affected and at least 6.6 million people. Identity theft ranks as the top data security or privacy concern, cited by over half of all US broadband households. The international research firm will discuss consumer demand for i ...read more

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