Wednesday, July 27, 2022
Three in four internet households are concerned about their personal data security
Industry webinar, in cooperation with Bitdefender, features insights on roles and responsibilities of service providers and device manufacturers in the smart home ecosystem to protect consumer privacy
Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. The research firm will host the webinar “Strategies to Protect and Secure the Always-Connected Consumer” on Th ...read more
Wednesday, June 01, 2022
51% of smart home owners who have recently experienced at least one technical issue report loss of wireless connectivity
Industry webinar features discussion with RouteThis on how brands can use support services to create customer loyalty
Parks Associates research finds 50% of smart home device owners have experienced a recent problem with one or more of their devices, with the majority of problems related to wireless connectivity. These issues contribute to the high return rates for these devices. The research firm will examine how companies can improve the user experience and build brand loy ...read more
Tuesday, November 02, 2021
Interest in a home network monitoring service jumps by more than 60% from 2021 to 2022
Industry webinar features discussion with Calix and Arlo on current support and connectivity challenges in the smart home ecosystem
Parks Associates research from 2Q 2021 finds 42% of US broadband households are very interested in a network monitoring service that proactively identifies and resolves network issues, up from 22% in 2021. This spike in interest comes as households report more tech problems with their Wi-Fi connections and devices in the home. The research firm, ...read more
Monday, October 18, 2021
Two-thirds of smart home device owners want online tools that help them resolve technical problems on their own, up from just 41% in 2019
Industry webinar features discussion with RouteThis and RocketNet on how support services can create differentiation in smart home and broadband services
Recent research from Parks Associates reveals 66% of US broadband households with a smart home device are interested in online tools that empower them to resolve their technical problems. Interest is up from only 41% in 2019, after two years in which smart home adoption expanded while more people are spending more time at h ...read more
Tuesday, June 08, 2021
37% of US broadband households are interested in a service that monitors network traffic and devices on the network for malicious behavior
Webinar, sponsored by Bitdefender, examines rising consumer privacy and data security concerns
Parks Associates and Bitdefender, with a special speaker from Comcast Cable, will address holistic digital protection for consumer connected products and services during the industry webinar “Protecting Privacy and Data Security in the Smart Home Era,” on June 10 at 11 am CT US (12:00 pm ET). Research firm Parks Associates finds that 16% of US broadband households report that home ...read more
Monday, January 11, 2021
26% of US broadband households report purchasing a consumer electronics device between February and May 2020
New whitepaper addresses evolution of home technology support services during COVID-19 pandemic and beyond
A new whitepaper from Parks Associates finds 26% of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US. The whitepaper “Supporting Today’s Connected Consumer,” developed in cooperation with Sutherland, a global Digital Transformation company, addresses the expandi ...read more
Wednesday, September 30, 2020
Roughly 5.5 million households experience identity theft annually
Webinar explores strategies to build new VAS revenues through identity theft protection services
New consumer research from Parks Associates finds 5% of US broadband households annually experience identity theft, which equates to 5.5 million households affected and at least 6.6 million people. Identity theft ranks as the top data security or privacy concern, cited by over half of all US broadband households. The international research firm will discuss consumer demand for i ...read more