Research

New whitepaper examines the direct connections between support services and consumer engagement with connected solutions

Parks Associates today released a new whitepaper Next-Generation Support: Building an Engagement Platform, which finds over 33% of CE device owners report experiencing problems with their device over the past year. The whitepaper notes that even as these problems could extend to damage a brand’s reputation, they present an opportunity for service providers ...read more

Dina Abdelrazik presents research at SecurityNEXT conference sharing insights on security dealer trends in DIY, smart home, and interactive services

New security dealer research from Parks Associates shows smart home devices are adding cost and complexity for dealers in the security industry, where 62% of all dealers report that smart home devices increase their support costs. Security Dealer Survey reports 22% of dealers most frequently employ a truck roll to resolve smart ...read more

Parks Associates and PLMA present data and insights on consumer awareness and familiarity of energy management solutions, programs, and tools

Parks Associates research finds 29% of US broadband households plan to purchase a smart thermostat in 2020 and 13% of broadband households currently own a smart thermostat. Consumers are also showing more interest in automated energy programs, as 42% of current smart thermostat owners would allow a utility to adjust their device in or ...read more

Consumers consider personal recommendation a top factor when choosing smart home devices or home services

New Parks Associates research finds 56% of US broadband households report using at least one professional home service. 360 Deep Dive: Evaluating Service Opportunities in the Smart Home reports lawn care and landscaping are the most commonly utilized home services, followed closely by home repair/improvement and plumbing services. This research study, with analysis on a ...read more

New consumer research analyzes shifting trends in video consumption and expenditures

New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased ...read more

New industry report highlights sensor-based solutions and emerging alternative devices with emergency response capabilities

New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year.

The report Enabling Independence: Connected Solutions for Seniors and Ca ...read more

New consumer research examines demand for pay-TV features and subscription OTT video services

New research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.

The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25% of US broadband households have watched video on a free, ...read more

Industry report examines trends, business models, and best practices to identify and fight piracy

A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023.  Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 bill ...read more