Research

Parks Associates’ OTT Video Tracker identifies consumer adoption of multiple OTT service subscriptions as key to future growth

New video research from Parks Associatesfinds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Net ...read more

Parks Associates and GiftCard Partners examine noncash incentives to drive smart product adoption in industry webcast

Parks Associates research reveals more than 50% of U.S. broadband households with mobile service find noncash rewards programs, such as gift cards, appealing and that using noncash incentives can boost NPS scores for service providers by 15-30 points. Parks Associates and GiftCard Partners will co-host the complimentary industry webcast “Incentives and the Co ...read more

New mobile research snapshot examines coming shift to 5G network infrastructure

Parks Associates today released Market Snapshot: Smartphones and Mobile Services, which shows nearly 50% of smartphone owners in U.S. broadband households stream video on their phone, creating more demand for high-speed mobile connections as the mobile service industry is preparing to shift to 5G network infrastructure.

“Video streaming is increasingly common among mobile consumers,” said Kr ...read more

International firm releases new research examining global connected living innovations and trends

A new industry report from international research firm Parks Associates shows that the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu, has driven a steady increase in adoption of smart TVs and streaming media players since 2010, according ...read more

Parks Associates and SeaChange to examine lifecycle of OTT video services in industry webcast

Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services. Parks Associates will examine this transition for OTT fr ...read more

IoT research firm releases new report examining importance of interoperability for IoT products

A new industry research report from international firm Parks Associates shows nearly 75% of the consumers planning to buy a smart home device consider it important for their purchase to work with other products in their home. Interoperability and the Internet of Things reports this demand for interoperability is stronger than brand loyalty, as less than 60% of smart home shoppers ...read more

Amazon increases share of streaming media players, while Roku maintains its lead

Parks Associates announced new research today showing that ownership of streaming media players has risen from about six percent of U.S. broadband households in 2010 to almost 40% at the beginning of 2018. Parks Associates’ consumer data indicates that Amazon’s share of streaming media players owned in U.S. broadband households has increased by 4% since last year, taking some of Google’s share o ...read more

Research firm hosts Integrated Life Day at InfoComm, with insights from AVIXA™, Crestron, Guitar Center, Microsoft, Nest Labs, NETGEAR, and more

Research from Parks Associates shows 17% of U.S. broadband households own both an Internet-connected entertainment device and a smart home device. The IoT research firm will host the sessions for Integrated Life Day at InfoComm, June 5 in Las Vegas, to examine crossover opportunities between the commercial and residential audio/visu ...read more