Research

Parks Associates addresses the future of video distribution at The Pay TV Show in Analyst Roundtable and session featuring executives from Starry, T-Mobile, Verizon, and Viacom

New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broa ...read more

Parks Associates workshop at BUILDER’s Housing Leadership Summit addresses impact of smart home technology on new home construction  

New research from Parks Associates shows the percentage of smart home device owners who use a smart speaker to control their connected products has catapulted from 17% in 2017 to 37% at the end of 2018. The leading smart home technology research firm will host a workshop at the BUILDER’s Housing Leadership Summit featuring new consumer data an ...read more

Consumer research provides insights on connected entertainment consumption in the UK

New research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015. IoT in the UK - Entertainment Products and Servicesreports that the intent to cancel is higher among households that watch online video services.

“Subscription streaming services, also ...read more

Industry report addresses current state of AR technologies and devices

Parks Associates research finds more than 60% of US broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information. The report Augmented Reality: Innovations and Lifecycle notes that this interest persists despite low familiarity with AR—only 12% of heads of US broadband househ ...read more

Industry research addresses current competition in gigabit-speed services   

New research from Parks Associates finds 22% of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39% of US broadband households do not know their broadband speed. Modern Broadband: Competition and Retention at Gigabit Speeds notes only 6% of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has d ...read more

Industry report addresses evolving ecosystem for VR, current gaming use cases, and challenges to expand beyond gaming

A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among con ...read more

Security research from Parks Associates finds consumers who bought their home security system in the past 12 months spend $55 per month on average for their monitoring services, $5 more than the average cost among all security households. 360 View: Residential Security attributes the increase in RMR (recurring monthly revenue) among new subscribers to an increasing adoption rate of home controls and interactive services.

Dina Abdelrazik, Senior Analyst, Parks Associates, wil ...read more

Research firm to present new OTT video research at the NAB Show on consumer perceptions, adoption, and use

New research from Parks Associates finds 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. The firm will present its OTT research at the upcoming NAB Show in Las Vegas, including highlights from OTT Video Services: Purchasing and Perceived Value, which reports that the conversion rate from free trial to paying subs ...read more