Research

Parks Associates estimates 15.7 million smart tags will be sold in the US in 2022, rising to 94.9 million in 2027

New research from Parks Associates reports that 95 million smart tags will be sold in the US in 2027, an increase from almost 16 million in 2022, as consumers use these solutions to track valuables, pets, and even other people. Smart Product Market Assessment: Smart Tags, Personal Trackers, and Asset Protection addresses the emerging market for Bluetooth / wirele ...read more

 Industry webinar, in cooperation with Syntiant, features insights  on device data, role of AI in new use cases, and impact of low power computing devices

New consumer data from Parks Associates shows the continued rise in connected health devices with 54% of US internet households owning at least one product and 23% owning three or more. The research firm will highlight the findings during an industry webinar, “Health IoT on the Edge: Accessible, Smart, Secure,”on Wednesday ...read more

Industry webinar, in cooperation with Bitdefender, features insights on roles and responsibilities of service providers and device manufacturers in the smart home ecosystem to protect consumer privacy

Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. The research firm will host the webinar “Strategies to Protect and Secure the Always-Connected Consumer” on Th ...read more

Research addresses demand for home networking equipment as US ISPs add 9.3 million new households across 2020 and 2021 

New research from Parks Associates reports that in Q1 2022, 52% of consumers acquired their routers from their ISP, now exceeding retail-acquired devices. Home Networking Smart Product Market Assessment includes consumer data and industry insight for home networking equipment, including trending data across years and insight into product adoption, brand foo ...read more

New whitepaper developed in partnership with Essence addresses security system innovations enabled by smart home connectivity

A new Parks Associates whitepaper reports that home security consumers are looking for solutions to reduce false alarms as well as improve responses to triggering events like home burglaries, while new solutions are emerging for device manufacturers to address these needs. The firm’s consumer research shows 62% of security system owners report that th ...read more

OTT: Perception, Use, and Business Models highlights viewer preferences for OTT business models and conversion rates for OTT trials

International research firm Parks Associates’ new consumer study OTT: Perception, Use, and Business Models reveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.

New research highlights interest in smart appliances and consumer shopping behaviors for smart home solutions

Parks Associates’ new consumer research Smart Home Products: Mapping the Buyer Journey reveals smart home shoppers collect information from a mix of online and in-store sources when researching products. Smart home buyers researched product information from an average of more than two different types of sources before making a purchase decision. The consumer study pr ...read more

Industry webinar, in cooperation with Schneider Electric, features insights on opportunities, challenges, and trends in home energy

Parks Associates research reveals consumer interest in renewables is growing stronger—56% of US internet households would select renewables as an energy source if costs were the same and 36% say they would pay more to use power from renewable sources.  The webinar “Smart Home Energy Solutions: Making a Complex Future Simple” on Thursday, June 28 ...read more