Research

Forty-five million US broadband households engaged in remote work or schooling

Landmark research from Parks Associates, which measures the impact of the COVID-19 pandemic on consumer attitudes and behaviors regarding connected home technologies, reveals that over 90% of US broadband households report making a significant change to their lifestyle to avoid catching COVID-19 and to limit its spread.

Parks Associates also finds that 51% of US broadband households bough ...read more

New research on the US broadband market estimates the US has more than 15 million households that have only mobile broadband service

New research from Parks Associates reports more than 12 million US households have cancelled their home broadband service and use only mobile broadband for their internet needs. Adoption and Perception of Broadband finds there are more than 15 million households in the US that have only a mobile broadband service, which includes more than three ...read more

New whitepaper highlights key announcements from CES® 2021 and emerging technology trends across consumer technology markets

A new whitepaper from Parks Associates reports 40% of US broadband households have trialed at least one OTT video service during the COVID-19 crisis, while one-third of smart home device owners have increased usage of these products. The whitepaper “2021 Consumer Tech Trends to Watch” highlights some of the biggest announcements from CES® 2021 and the ...read more

New research addresses continuing impact of COVID-19 on broadband usage, CE product adoption, OTT service stacking, and churn rates  

Parks Associates today released a new Quantified Consumer study, COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis. While consumers report broadband performance is keeping pace wit ...read more

New study examines how traditional pay-TV and vMVPD services can grow revenues following changing consumer preferences during COVID-19 crisis 

New research from Parks Associates shows that 60% of pay-TV subscribers (accounting for nearly half of US broadband households) are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription. The study Pay TV: Perception, Adoption, and Retention notes that pay-TV providers are respond ...read more

Industry report examines the growth of vMVPD sector in the pay-TV market and future-facing challenges 

Just released research from Parks Associates reveals 43% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances during the COVID-19 pandemic created ...read more

New whitepaper explores evolutions in computing and connectivity driving new developments in health IoT space

Parks Associates today announced the new whitepaper “Next Evolution of Health IoT: Moving Towards the Edge,” developed in cooperation with Softeq Development Corporation, which tracks the need for data collection, decision analysis, and integration in health services as telehealth, virtual care, and adoption of connected health solutions are all increasing.

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Annual consumer study tracks changes in use of technology and consumer support preferences in era of COVID-19

Recent research from Parks Associates’ Shifting Support Needs: Opportunities for Remote Solutions reveals one-third of smart home device owners report having technical problems within the last 12 months. A loss of wireless connectivity is the most common problem experience, followed by having an unresponsive device. Shifting Support Needs: Opportunities for Remote So ...read more