Research

Parks Associates’ OTT Video Tracker analyzes competition from new vMVPD services in OTT video space

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies. The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US a ...read more

Research firm analyzes adoption, use cases, and future business opportunities for wearables and other connected fitness and wellness devices 

New connected health research fromParks Associates finds health applications dominate smart watch use cases. Among the 11% of heads of US broadbandhouseholds that personally own and use smart watches, 76% use their device to track steps, 60% monitor their heart rate, and 53% track calories burned. 360 View: Connected Health At Home: We ...read more

Dina Abdelrazik of Parks Associates to address rise of voice control among connected devices at CEDIA Expo

Parks Associates will present new research about the rise of voice controls and the increased interest in voice commands to control in-home entertainment devices at CEDIA Expo on September 14 in Denver, Colorado. The research firm reports that over half of US broadband households find voice control of connected entertainment devices to be appealing. Voice functionality ...read more

Twenty-one percent of MDU broadband households own at least one smart home device

Parks Associates today announced a new research study surveying US home and multifamily development (multi-dwelling unit) builders to gain insights into new opportunities for smart home technology in new construction. MDUs, Home Builders, and Smart Home Technology, supported by BUILDER and Multifamily Executive, is a survey of 200-300 home and MDU builders and provides an assessment of the curr ...read more

Smart Home Tracker analyzes key trends, including new security and privacy protection innovations in the US smart home space

New research from Parks Associates’ Smart Home Tracker: Market Sizing and Trends estimates nearly 14 million new smart home controllers will be sold in the US in 2024. The tracker provides industry insights and analysis on the latest trends in the smart home space, including the need for new privacy protection and authentication measures.

“Device m ...read more

New study provides consumer data and industry insight on current attitudes around data privacy

New research from Parks Associates finds 75% of heads of US broadband households intend to acquire a security or privacy service in the next 12 months. 360 Deep Dive: Consumer Privacy: My Smart Home, My Castle shows that 38% of these consumers rank receiving these services bundled with their broadband service at no additional charge as most desirable, while the remaining 62% would ...read more

New whitepaper shows 35% of UK broadband households have a connected health device 

Parks Associates recently released the new whitepaper Telecare in the EU: Smart Home and Independent Living, which examines opportunities to use smart home technology to expand telecare services in Europe. The firm’s research reveals 35% of UK broadband households own at least one connected health device and 30% of heads of UK broadband households are currently or will soon be the caregiver f ...read more

New study identifies key trends in pay-TV and non-pay-tv video entertainment spending

Research from Parks Associates finds the average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay TV declined from $84 to $76.  According to 360 View: Entertainment Services in the US, pricing pressure for consumer services is forcing increasing conflict in carriage negotiations, which in turn fuels the interest among providers in ...read more