Industry webinar, in cooperation with Syntiant, features insights on device data, role of AI in new use cases, and impact of low power computing devices
New consumer data from Parks Associates shows the continued rise in connected health devices with 54% of US internet households owning at least one product and 23% owning three or more. The research firm will highlight the findings during an industry webinar, “Health IoT on the Edge: Accessible, Smart, Secure,”on Wednesday ...read more
Industry webinar, in cooperation with Bitdefender, features insights on roles and responsibilities of service providers and device manufacturers in the smart home ecosystem to protect consumer privacy
Research addresses demand for home networking equipment as US ISPs add 9.3 million new households across 2020 and 2021
New research from Parks Associates reports that in Q1 2022, 52% of consumers acquired their routers from their ISP, now exceeding retail-acquired devices. Home Networking Smart Product Market Assessment includes consumer data and industry insight for home networking equipment, including trending data across years and insight into product adoption, brand foo ...read more
New whitepaper developed in partnership with Essence addresses security system innovations enabled by smart home connectivity
A new Parks Associates whitepaper reports that home security consumers are looking for solutions to reduce false alarms as well as improve responses to triggering events like home burglaries, while new solutions are emerging for device manufacturers to address these needs. The firm’s consumer research shows 62% of security system owners report that th ...read more
International research firm Parks Associates’ new consumer study OTT: Perception, Use, and Business Models reveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.
New research highlights interest in smart appliances and consumer shopping behaviors for smart home solutions
Parks Associates’ new consumer research Smart Home Products: Mapping the Buyer Journey reveals smart home shoppers collect information from a mix of online and in-store sources when researching products. Smart home buyers researched product information from an average of more than two different types of sources before making a purchase decision. The consumer study pr ...read more
Contact Parks Associates today to speak with an analyst or request research data.
Smart Home Security Webinar
Strategies to Protect and Secure the Always-Connected Consumer
This webinar brings industry experts together to address service providers and manufacturers’ responsibility to protect the end-user and strategies to do so effectively.