Research

New research examines important role of content in driving subscriptions and the user experience

New OTT research from Parks Associates finds that viewers who favor at least one particular type or genre of video content spend 70% of their viewing time on average on services with a broad variety of content, such as Netflix, Tubi, or AMC+. Specifically, 44% spend 76% or more of their OTT viewing time on broad-based services, while 48% spend 25% or less on niche services. The f ...read more

Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services 

Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service. In partnership with Brightcove, Parks Associates is presenting its latest consumer research during the industry webinar “OTT Customer Acquisition: Oppor ...read more

New industry report addresses advanced video and audio analytics solutions for the smart home

Parks Associates data estimates that between 2022 and 2024, more than 250 million networked cameras, video doorbells, and smart speakers/smart displays will be sold in the US. The industry report "Context is King: Video & Audio Analytics" examines how video and audio analytics are evolving and impacting the smart home user experience, including driving adoption of new devices and at ...read more

New whitepaper in partnership with Everise examines current trends and impact of life stages for OTT video services 

Parks Associates today announced that the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years. The new whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80% of millennials and Gen Zers say they view vi ...read more

New research reports potential market opportunity for US cloud gaming services is $3.6 billion in 2024

New research from Parks Associates finds 75% of heads of US broadband households report playing video games for at least one hour per week and 36% subscribe to or are trialing at least one free or paid gaming service. The firm forecasts the potential market opportunity for US cloud gaming services is $3.6 billion in 2024. Quantified Consumer: Next-Generation Gaming: Console ...read more

23% of smart speaker owners and 21% of smart display owners use their device to listen to podcasts

Parks Associates today announced the launch of its new podcast, The Connected Consumer, with recent episodes focused on the company’s history, the new industry initiative Matter, and AI and personalized healthcare. The weekly podcast features Parks Associates’ latest data and market insights from the analyst team, along with industry leaders bringing new and innovative products ...read more

25% of buyers for the most adopted smart home devices report acquiring via an online-only retailer such as Amazon

New research from Parks Associates shows for the first time, online retailers dominate as the top channel for the most widely adopted smart home devices, including smart garage door openers, smoke or CO detectors, thermostats, door locks, video doorbells, networked cameras, in-wall outlets/switches, light bulbs, and plugs. Overall, more than one-third of US broad ...read more

New research report examines consumer trends in unbundling and rebundling video services 

New research from Parks Associates finds cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services and the recent phenome ...read more