Research

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services  

Parks Associates announced new research today showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband ...read more

Steve Nason to present key findings at StreamTV Summer Research Summit

Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm’s latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five ...read more

Consumer study finds subscribers now pay $60/month on average for stand-alone broadband service 

New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. 360 Deep Dive: Broadband Value-added Services reports the average stand-alone internet subscriber now pays $60 per month for service, w ...read more

New whitepaper examines impact of COVID-19 on video consumption, and future of smart TV experience

Parks Associates today released a new whitepaper, Optimizingthe Smart TV Experience, which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.  The whitepaper, developed in cooperation with Applicaster, highlights the evolution of vide ...read more

Webinar hosted by Parks Associates and Bitdefender to discuss trends in home network usage and security adoption

New Parks Associates consumer research finds that as of May 2020, more than 40% of US broadband households are still sheltering in place, even without mandates to do so. This finding, from a nationwide survey of 5,008 US broadband households fielded from May 14 through May 28, shows consumers continue to place increased demand on their home network, which raises t ...read more

Parks Associates and Irdeto address value-added services for secure and complete home Wi-Fi management in industry webinar 

Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating opportunities for service providers and manufacturers to deploy new value-added services to support the home network and all its devices.

The international research firm will discuss home networking challenges ...read more

OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020

New research from Parks Associates’ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service.

“The entertainment industry, lik ...read more

Consumer study addresses smart home product adoption, including voice and control platforms 

New research from Parks Associates’ Smart Home Buyer Journey and User Experience, a survey of 10,000 broadband households fielded at the end of 2019, reveals that adoption of home control systems experienced a 38% year-over-year growth rate. The research firm confirms that 18% of US broadband households have a home control system and that roughly one-half of households with a home co ...read more