Future of Video

Thursday, April 28, 2022

40% of OTT subscribers report that all their OTT services are bundled through a home service provider

Bitmovin, Metrological, and more address the latest business strategies streaming services are using to prevent churn

Parks Associates will host “OTT Churn: Marketing and Retention Strategies” virtually on Thursday, May 5, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media conference series. Parks Associates’ latest research shows that currently 40% of OTT subscribers report that all their OTT services are bundled through a home servi ...read more

Tuesday, March 29, 2022

31% of US internet households watch ad-based (AVOD) OTT services

WarnerMedia, Samsung Electronics, fuboTV, Yahoo Sports, Amagi, Amdocs, MediaKind, and more address hybrid business models and new ways to capture the consumer 

Parks Associates will host “Video Distribution Strategies” virtually on Thursday, March 31, starting at 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media conference series. The research firm’s latest data shows 31% of internet households watch ad-based (AVOD) OTT services and ...read more

Tuesday, February 08, 2022

One-third of OTT subscribers have signed up for a service through a content aggregator

Future of Video addresses new trends and strategies focused on content aggregation, with executives from TELUS, Comcast Technology Solutions, IRIS.TV, Philo, and more

New research from Parks Associates shows content aggregators are gaining ground on direct and bundling methods for signing up new subscribers—33% of OTT subscribers have subscribed to at least one service through an aggregator platform as of 3Q 2021. Parks Associates will virtually host “Content Aggregation” on ...read more

Tuesday, December 14, 2021

Nearly 50% of US broadband households have four or more OTT video service subscriptions

Future of Video address OTT service stacking and video service bundling strategies

Parks Associates’ new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or more OTT service subscriptions, an increase of 3% since Q1 2021. Future of Video: OTT, Pay TV, and Digital Media, sponsored by Everise, Comcast Technology Solutions, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological,focuses o ...read more

Monday, December 13, 2021

19% of all broadband households now have a vMVPD service

Future of Video virtual sessions address consumer trends driving the moves toward hybrid business models and aggregated content distribution

Parks Associates’ latest Video Services Dashboard, part of its Consumer Insights Service, reports that 19% of US broadband households now have a vMVPD service, which is an online pay-TV service that offer bundles of live channels via third-party connected devices. The international research firm will feature its latest research during i ...read more

Tuesday, July 27, 2021

72% of US broadband households view video on multiple platforms, and 40% view video on all device platforms

Fourth annual Future of Video: OTT, Pay TV, and Digital Media addresses impact of connected devices on the video experience, featuring visionary insight speaker from Paramount+

Parks Associates released new data ahead of its fourth annual Future of Video session showing that 72% of consumers report regularly using multiple platforms to consume video and over 40% view video on all tested platforms – TV and TV-connected devices, mobile devices such as smartphones and tabl ...read more

Wednesday, June 09, 2021

46% of US broadband households subscribe to four or more OTT video services

Everise, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological sponsor fourth annual Future of Video: OTT, Pay TV, and Digital Media 

Parks Associates will share its latest data and insights today during its fourth annual Future of Video event, featuring two virtual sessions focused on consumer churn and retention strategies for OTT services and data-driven strategies for video service providers. The research firm announced new research from its Q1 ...read more

Thursday, June 03, 2021

OTT video service subscriptions jumped to 82% of US broadband households, up from 76% in Q1 2020

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore growing role of data and analytics in operating and managing video services 

Parks Associates’ latest research of 10,000 US broadband households finds 82% of US broadband households now have at least one OTT video service subscription, up from 76% in Q1 2020. Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Vi ...read more

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