Future of Video

Wednesday, September 21, 2022

23% of US Internet households agree movies and music should be available for free

Future of Video addresses role of content providers in combating the growing challenge of piracy 

Parks Associates’ latest consumer data on video habits shows that almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019. The international research firm will host “Digital Piracy and Distribution” virtually on Thursday, September 22, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media.

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Tuesday, September 13, 2022

Paramount, LG Electronics, VIZIO, and Fandango to keynote fifth annual Future of Video: OTT, Pay TV, and Digital Media

Industry leaders to share insights into business models, acquisitions, and shifting dynamics in the video market

Parks Associates today announced speakers from Fandango, LG Electronics, Paramount Streaming, and VIZIO will keynote its fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, in Marina Del Day, CA. The three-day event addresses the explosive growth of streaming services and the business opportunities in video ...read more

Tuesday, July 19, 2022

25% of internet households say they would be very likely to try a co-viewing feature if offered by favorite video service

Paramount, Didja, Firstlight Media, Endeavor Streaming, and more address the role of personalization and discovery in driving higher viewer engagement

Parks Associates will host “Personalization and the New Video Viewer” virtually on Thursday, July 21, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media. The firm’s research reveals that streaming opens the door to more immersive, engaging experiences for consumers, such as co-viewing s ...read more

Tuesday, July 12, 2022

OTT service-stacking at an all-time high, with 50% of US internet households subscribing to four or more OTT video services

Future of Video in-person sessions return to address the latest trends and market developments in the online video services space

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media on December 12-14 at the Marina del Rey Marriott in Marina del Rey, CA. The research firm’s landmark OTT Video Market Tracker service recently reported service-stacking is at an all-time high in the US. Parks Associates’ quarterly survey of 10,000 US intern ...read more

Thursday, April 28, 2022

40% of OTT subscribers report that all their OTT services are bundled through a home service provider

Bitmovin, Metrological, and more address the latest business strategies streaming services are using to prevent churn

Parks Associates will host “OTT Churn: Marketing and Retention Strategies” virtually on Thursday, May 5, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media conference series. Parks Associates’ latest research shows that currently 40% of OTT subscribers report that all their OTT services are bundled through a home servi ...read more

Tuesday, March 29, 2022

31% of US internet households watch ad-based (AVOD) OTT services

WarnerMedia, Samsung Electronics, fuboTV, Yahoo Sports, Amagi, Amdocs, MediaKind, and more address hybrid business models and new ways to capture the consumer 

Parks Associates will host “Video Distribution Strategies” virtually on Thursday, March 31, starting at 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media conference series. The research firm’s latest data shows 31% of internet households watch ad-based (AVOD) OTT services and ...read more

Tuesday, February 08, 2022

One-third of OTT subscribers have signed up for a service through a content aggregator

Future of Video addresses new trends and strategies focused on content aggregation, with executives from TELUS, Comcast Technology Solutions, IRIS.TV, Philo, and more

New research from Parks Associates shows content aggregators are gaining ground on direct and bundling methods for signing up new subscribers—33% of OTT subscribers have subscribed to at least one service through an aggregator platform as of 3Q 2021. Parks Associates will virtually host “Content Aggregation” on ...read more

Tuesday, December 14, 2021

Nearly 50% of US broadband households have four or more OTT video service subscriptions

Future of Video address OTT service stacking and video service bundling strategies

Parks Associates’ new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or more OTT service subscriptions, an increase of 3% since Q1 2021. Future of Video: OTT, Pay TV, and Digital Media, sponsored by Everise, Comcast Technology Solutions, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological,focuses o ...read more

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