Digital Media

Thursday, May 03, 2018

27% of pay-TV subscribers say sports is the primary reason they subscribe to pay TV

Parks Associates to provide a pre-show research workshop, sponsored by Espial, at The Pay TV Show, May 14 in Denver

New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor’s Guide to the New Video World, spon ...read more

Wednesday, May 02, 2018

52% of U.S. broadband households have a subscription to both pay-TV and one or more OTT video services

Connected entertainment research firm announces new OTT research ahead of workshop “Survivor’s Guide to the New Video World” at The Pay TV Show in May

Parks Associates today released the new Market Snapshot:OTT and Pay TV: Partnerships and Competition, which examines competition in the U.S. entertainment marketplace as partnerships between pay TV and OTT within the video space become more common. In this Market Snapshot, the research firm explores partnership strategies betw ...read more

Thursday, March 01, 2018

More than one-third of U.S. broadband households subscribe to multiple OTT video services

Research firm hosts pre-show workshop in cooperation with The Pay TV Show to explore trends defining success in new landscape for video services

Leading IoT research firm Parks Associates will host a half-day research workshop “Survivor’s Guide to the New Video World” on May 14 at The Pay TV Show in Denver, Colorado, to examine pay-TV strategies to monetize OTT video, streaming apps, and the viewing habits of millennials and younger viewers.

Parks Associates research fin ...read more

Wednesday, January 17, 2018

19% of young consumers engage in live streaming but often to stream legitimate social media video

New industry report examines emerging trends in streaming video habits and content-pirating consumers

Parks Associates today announced that as of Q3 2017, 12% of U.S. broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating more older viewers might be using these ...read more

Thursday, December 07, 2017

Parks Associates and TiVo Examine Top 5 IPTV Challenges in Industry Webcast

44% of U.S. broadband households have two or more connected video entertainment devices

Parks Associates will host the industry webcast “Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services” on Tuesday, December 12, to examine the challenges for operators in providing IPTV services as consumers view content across managed set-top-boxes (Linux, Android TV, ASOP) and their devices (Apple TV, Amazon Fire, Roku, mobile, and web).

Sponsored by TiVo, this web ...read more

Thursday, November 30, 2017

More than one-half of OTT-subscribing households pay for multiple OTT video services

IoT research firm reveals consumers who pay for subscription OTT services are more likely than non-subscribers to watch free video services

Parks Associates today released new OTT research showing that more than 50% of U.S. OTT subscription households subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services, typically Amazon or Hulu.

“Not only are more households subscribing to OTT video s ...read more

Thursday, November 09, 2017

Parks Associates Announces 2017 Top 10 U.S. Subscription OTT Video Services

HBO Now, Starz, and Showtime all moved up in the list while Netflix, Amazon, and Hulu maintain top three slots 

Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers. Netflix, Amazon, and Hulu continue to hold the top three slots while HBO Now made a significant move into the top five.

  1. Netflix
  2. Amazon Video (Amazon Prime)
  3. Hulu (SVOD)
  4. MLB.TV
  5. ...read more

Wednesday, September 13, 2017

Nearly 50% of U.S. broadband households are very concerned about unauthorized access of their connected devices or personal data

Research firm releases new whitepaper examining current content security systems

Parks Associates today released a new whitepaper, Cybersecurity: Turning Necessity into Business Opportunity, which provides an overview of current content security systems and the pain points in the transition from content security to big data security, with an emphasis on real-time threat detection using machine learning. The whitepaper, sponsored by Alticast, identifies emerging business oppo ...read more

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