Connected Home Systems and Services

Monday, June 18, 2018

More than 50% of consumers find noncash rewards programs appealing

Parks Associates and GiftCard Partners examine noncash incentives to drive smart product adoption in industry webcast

Parks Associates research reveals more than 50% of U.S. broadband households with mobile service find noncash rewards programs, such as gift cards, appealing and that using noncash incentives can boost NPS scores for service providers by 15-30 points. Parks Associates and GiftCard Partners will co-host the complimentary industry webcast “Incentives and the Co ...read more

Tuesday, June 05, 2018

Nearly 75% of consumers planning to buy smart home devices value interoperability with other products in their home

IoT research firm releases new report examining importance of interoperability for IoT products

A new industry research report from international firm Parks Associates shows nearly 75% of the consumers planning to buy a smart home device consider it important for their purchase to work with other products in their home. Interoperability and the Internet of Things reports this demand for interoperability is stronger than brand loyalty, as less than 60% of smart home shoppers ...read more

Monday, May 07, 2018

12% of Canadian broadband households have a smart home device

International IoT research firm releases new Canadian smart home and security research

International IoT research firm Parks Associates released new research today showing 12% of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26% in the U.S. According to Smart Home and Security in Canada, the security market in Canada is starting to leverage these solutions to drive new growth in their marke ...read more

Wednesday, April 25, 2018

64% of U.S. broadband households are concerned about security and privacy when using their connected devices

IoT research firm releases whitepaper addressing specific threats to home security systems, sensors, panels, and network connections

Parks Associates today released a new whitepaper, Residential Security and Encryption: Setting the Standard, Protecting Consumers, which reveals 64% of U.S. broadband households are concerned about security and privacy when using their connected devices.

The whitepaper, sponsored by Qolsys, shows that in contrast, the majority of home secur ...read more

Thursday, April 19, 2018

Parks Associates welcomes Trusource Labs as sponsor of IoT Summit at HardwareCon

One-day event focuses on hardware as a service, hardware connectivity, and ecosystem disruptions

Parks Associates is hosting the IoT Summit: Transformation of Consumer Products: Connectivity & IoTat HardwareCon today at the San Jose Convention Center, sponsored by Trusource Labs. The full day of sessions explore growth strategies for hardware players as connectivity opens opportunities for crossover use cases and new consumer experiences as well as interoperability challeng ...read more

Thursday, April 12, 2018

50% of personal assistant device and app users are highly satisfied with the solution they use

IoT Summit at HardwareCon, sponsored by Trusource Labs, explores innovations the connected home and consumer engagement strategies

Parks Associates today announced new research showing 50% of personal assistant device and app users in U.S. broadband households are very satisfied with the solution they are using. The firm’s 360 Deep Dive: Voice-enabled Use Cases reports that 48% of U.S. broadband households used a personal digital assistant in 2017, with Apple Siri and Amazon ...read more

Tuesday, April 10, 2018

Households without a home security system want interactive services, no long-term contracts, and home management capabilities

Among U.S. broadband households without a security system, 19% are very likely to buy one if it can be monitored or controlled via a smartphone

Parks Associates shared new research today ahead of ISC West from its consumer study 360 View: Residential Security showing remote monitoring with no long-term commitment are key factors to attract new security customers. The research study of 10,000 U.S. broadband households reveals that among the 73% of broadband households without ...read more

Wednesday, April 04, 2018

Parks Associates hosts IoT Summit at HardwareCon featuring consumer hardware trends and insights on the Internet of Things

Summit highlights market shifts, product management lifecycle, and growth in consumer product markets

Parks Associates today announced the speakers for the IoT Summit: Transformation of Consumer Products: Connectivity & IoT at HardwareCon, April 19, 2018, at the San Jose Convention Center. The research firm will host five sessions throughout the event to address the changing dynamics for the hardware industry, specifically examining hardware as a service.

According to Pa ...read more

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