Strong growth in the smart watch category has increased Apple’s stickiness, with its base of ecosystem loyalists growing by 15% since 2019
Parks Associates’ new research from its quarterly survey of 10,000 internet households shows that Apple is leading the ecosystem among connected consumers, with nearly 20% of US internet households owning three or more Apple-brand device types. The research study Quantifying Brand Loyalty: Connected Device and Platform Ecosystems evaluate ...read more
International research firm highlights transformational role of tech for consumers and business
Parks Associates’ latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:
Smartphones are present in 87% of US internet households.
Smart TVs are now in 63% of internet households.
38% of US Internet households own at least one smart home device, like a ...read more
47% of households planning to purchase a smart lock indicate a keypad is a must-have feature
Innovative smart home products showcased at CES® 2023 focus on simplicity, ease of use, and interoperability. Dozens of companies including ADT, Alarm.com, Essence Group, and more featured new product announcements in the safety and security space. Research from Parks Associates supports the demand for useful and simple features—nearly 50% of households planning to purchase a smart d ...read more
New whitepaper in partnership with Assurant addresses new opportunities for device protection and data privacy services among home security providers
A new Parks Associates whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, reports 67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices. The research, released in partnership with Assurant, highlights consumers’ privacy conc ...read more
Residential Security Tracker highlights current landscape of residential security market, including new trends and product announcements
Parks Associates’ most recent update of its Residential Security Tracker assesses the residential security market, offering insights on security players’ expansion into the MDU market and the latest trends and industry news. Consumer research featured in the Residential Security Tracker reveals that in Q2 2022, nearly 40% of US internet hou ...read more
New market assessment addresses consumer and industry trends in smart garage door opener market
New research from Parks Associates reveals 7-9% of US internet households own a smart garage door opener, although significant percentages of these owners are not using the smart capabilities of their devices. Twenty percent of these owners have a smart garage door opener that is not actively connected to the internet, and 42% of those with these unconnected devices never set up ...read more