Access and Entertainment
Usage of US ad-based OTT services has traditionally lagged far behind adoption of SVOD services. However, with Viacom’s high-profile acquisition of Pluto TV, Sony’s reboot of Crackle, and NBCUniversal’s announcement of an AVOD service to launch in 2020, momentum for ad-based services is picking up some serious steam. As video consumers continue to stack OTT subscriptions in order to round out their online video content portfolio, their wallets have taken a severe hit. As a result,...
During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now.
HBO Max joins others in an attempt to steal some of the thunder from the “big three”...
After years of waiting and planning, the era of 5G has arrived. Within the past 12 months, all four of the major US mobile service providers (AT&T, T-Mobile, Sprint & Verizon) have introduced services. European operators introduced services in countries including Germany, Italy, Spain and the UK and South Korea rolled out 5G services in April. Throughout the globe, carriers have announced plans to have 5G networks operational by the end of 2019 or early 2020.
5G has long...
From a consumer perspective, the idea of video entertainment is simple: watch something that is engaging and interesting. While several differentiating factors impact consumer selection , such as ease of use, pricing and promotional value, and platform availability, the type of content offered heavily influences the traffic a video service receives. Consumers ultimately care about what they’re watching and will tolerate other elements that might hinder their video entertainment source...
It’s no secret that US broadband households are a bandwidth hungry group. Driven by increasing numbers of connected devices in the home, greater consumption of streaming media, and always-on access and Wi-Fi, consumers are steadily opting for faster broadband connections.
Parks Associates research shows that average service speeds among US broadband households have steadily increased over the last four years. The most dramatic shift has taken place in the 100 Mbps-999 Mbps tier;...
It appears the long saga of Disney’s purchase of 21 st Century Fox’s assets has finally reached its final chapter. As a regulatory requirement of the sale, Disney must divest interests in all 22 regional sports networks (RSNs). However, finding a suitable buyer has proved more difficult than the search for Infinity Stones across Disney’s popular Marvel movie franchise. After a bidding process that took nearly a year, Disney appears to have found its end game, with a party willing...
Though many services tout a long list of service features and various value-adds, differentiation in the SVOD market relies heavily on the content made available to consumers. The top three OTT SVOD services have well known successes— House of Cards, Stranger Things , and Black Mirror from Netflix, The Handmaid’s Tale from Hulu, and The Marvelous Mrs. Maisel from Amazon Prime Video.
Outside of the top three, the most notable example of differentiation through flagship...
I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google, Comcast, and CBS Interactive among others, discussed topics ranging from improving the customer experience to implementing varying service business models to building an OTT platform to streaming live...
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