Access and Entertainment
I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google, Comcast, and CBS Interactive among others, discussed topics ranging from improving the customer experience to implementing varying service business models to building an OTT platform to streaming live...
Consumers of connected entertainment products and services are enjoying an unmatched period of choice. The number of connected devices per household has almost doubled in the last decade, providing consumers with viewing options from large screen smart TVs to handheld devices such as smartphones. OTT service providers continue to disrupt the pay-TV market with over 200 services offered , a 37% increase since 2016.
Each new connected device and service increases consumers’...
2019 began with 235 OTT video services operating in the US, not including services available through single aggregators such as VRV, Roku, or Amazon Channels. This figure speaks to the massive shift in content consumption since Netflix’s streaming video introduction in 2007. While the net service count in the market has seen a CAGR of 23% from 2013 to 2018, growth has slowed considerably over this time period, from a high of 24% in 2015 to just 1% in 2018.
This slowdown in growth...
Some people love being scared. Whether the villain is a poltergeist, masked killer, creepy doll, or some rabid beastie, they delight in having their worst fears realized on the screen of their choice. For some OTT services (and their executives), the horror show has been all too real. An increasing number of services are landing in the OTT video graveyard. Just as in many scary movies, the causes are all too predictable.
Big competition in a small niche. Many services focus on a...
Over the past few years, Apple has been pivoting from devices to services. This has particularly been the case this year; normally the company announces hardware during its Apple events, but rather than talk about its new AirPods or the iPad lineup refresh, in its March 25th event Apple announced a slew of new services around news, payments, gaming, and TV. These announcements have a few interesting implications for the CE ecosystem as a whole.
Breaking out of the walled garden...
After whipping up interest and expectations, Apple announced a number of new services and service oriented features, including Apple News+, Apple Card, Apple Arcade, Apple TV Channels, Apple TV+, and a new Apple TV app. While Apple’s entry into print aggregation and financial services is interesting (particularly financial services), here are three thoughts on their video-related activities.
Apple is betting big on original content. Almost one-half of Apple’s entire...
The pay-TV landscape in the US has gone through dramatic changes in the past several years. Traditional pay-TV services, via cable, satellite or telco operators, face a future where consumers have a wide variety of options for video content combined with direct competition from an array of online pay-TV service providers. These online providers provide a subset of channels, targeting the entertainment content subscribers want to watch, typically at much lower prices. As a result, pay-TV...
For any OTT service, including AVOD (advertising video on demand) players like Tubi TV or vMVPD offerings like Sling TV, platform availability is critical in both luring and retaining subscribers. Given the effort and cost required, services must pick and choose which platforms to support and the priority of development for those that will be supported. From a base set of platforms at launch, service providers continue to add device support as a service grows in order to reach new...
Page of 60
Next
Premier Sponsors
Tag cloud
| @ParksAssociates |  |
RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance… |
