Access and Entertainment
From a consumer perspective, the idea of video entertainment is simple: watch something that is engaging and interesting. While several differentiating factors impact consumer selection, such as ease of use, pricing and promotional value, and platform availability, the type of content offered heavily influences the traffic a video service receives. Consumers ultimately care about what they’re watching and will tolerate other elements that might hinder their video entertainment source...
It’s no secret that US broadband households are a bandwidth hungry group. Driven by increasing numbers of connected devices in the home, greater consumption of streaming media, and always-on access and Wi-Fi, consumers are steadily opting for faster broadband connections.
Parks Associates research shows that average service speeds among US broadband households have steadily increased over the last four years. The most dramatic shift has taken place in the 100 Mbps-999 Mbps tier;...
It appears the long saga of Disney’s purchase of 21 st Century Fox’s assets has finally reached its final chapter. As a regulatory requirement of the sale, Disney must divest interests in all 22 regional sports networks (RSNs). However, finding a suitable buyer has proved more difficult than the search for Infinity Stones across Disney’s popular Marvel movie franchise. After a bidding process that took nearly a year, Disney appears to have found its end game, with a party willing...
Though many services tout a long list of service features and various value-adds, differentiation in the SVOD market relies heavily on the content made available to consumers. The top three OTT SVOD services have well known successes— House of Cards, Stranger Things , and Black Mirror from Netflix, The Handmaid’s Tale from Hulu, and The Marvelous Mrs. Maisel from Amazon Prime Video.
Outside of the top three, the most notable example of differentiation through flagship...
I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google, Comcast, and CBS Interactive among others, discussed topics ranging from improving the customer experience to implementing varying service business models to building an OTT platform to streaming live...
Consumers of connected entertainment products and services are enjoying an unmatched period of choice. The number of connected devices per household has almost doubled in the last decade, providing consumers with viewing options from large screen smart TVs to handheld devices such as smartphones. OTT service providers continue to disrupt the pay-TV market with over 200 services offered , a 37% increase since 2016.
Each new connected device and service increases consumers’...
2019 began with 235 OTT video services operating in the US, not including services available through single aggregators such as VRV, Roku, or Amazon Channels. This figure speaks to the massive shift in content consumption since Netflix’s streaming video introduction in 2007. While the net service count in the market has seen a CAGR of 23% from 2013 to 2018, growth has slowed considerably over this time period, from a high of 24% in 2015 to just 1% in 2018.
This slowdown in growth...
Some people love being scared. Whether the villain is a poltergeist, masked killer, creepy doll, or some rabid beastie, they delight in having their worst fears realized on the screen of their choice. For some OTT services (and their executives), the horror show has been all too real. An increasing number of services are landing in the OTT video graveyard. Just as in many scary movies, the causes are all too predictable.
Big competition in a small niche. Many services focus on a...
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