Using Technology to Bridge Broadcast and OTT Video

by Parks Associates | Apr. 1, 2021

Change is the new normal for the video services market as the relationship between content, consumers, and services is constantly shifting.Parks Associates research reveals that the overall annual OTT churn rate is 38% for broadband households in the US. Taking this into consideration, services have to transform their operations to reduce costs, meet future demand, and support new business models. In this ever-changing environment, it is critical for content and streaming providers to have the right tools to process, manage, and deliver content to both broadcast and digital destinations.

Register now to examine the unique challenges and opportunities that content and streaming providers face, and how new technologies can inform business strategies at the upcoming webinar Using Technology to Bridge Broadcast and OTT Video on Thursday, April 8, 2021 at 11 AM CT.

During this webinar, Parks Associates and industry leaders from Comcast Technology Solutions and Sinclair Broadcast Group will discuss the challenges inherent in operating in a market in the midst of a major transition and the technologies needed to find success. They will also dive into how broadcast and streaming operations intersect today and how to capitalize on the convergence moving forward.

Attend this complimentary webinar to learn how to build your streaming operations toolbox and more!


Tags: OTT, pay TV, streaming

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