Thursday, September 25, 2014

Parks Associates: 55% of U.S. broadband households subscribe to an OTT video service

Internet of Things creates new opportunities for cloud-based solutions delivering entertainment and personalization features  

Fifty-five percent of U.S. broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates. The research firm will co-host the webcast “Navigating Cloud Solutions: CE and the Future of Video”with PacketVideo on October 1 at 11 a.m. CT (12 p.m. ET). The event will highlight new service strategies and revenue opportunities for CE makers and service providers through cloud-based services, which can extend entertainment and personalization features on mobile devices and connected CE.

"Over 50% of U.S. broadband households have at least one TV series that they 'never miss,'" said Glenn Hower, Research Analyst, Parks Associates. "Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions and will discuss deployment strategies in this webcast."

Consumer interest in cloud DVR technology is growing—45% of U.S. broadband households find it very appealing. Parks Associates research also reveals that television screens are still the preferred method for watching video among a majority of U.S. broadband households. On average, consumers spend over 20 hours each week watching video on TV screens, compared to 1.3 hours on tablets and 1.6 hours on smartphones each week.

The industry webcast will address the role for CE devices in the future of content creation, consumption, and services and the path that CE makers and service providers must navigate in order to leverage new opportunities created by the cloud. 

“As mobile devices account for nearly a third of website traffic, close to a quarter of online video is viewed on mobile, and consumers increasingly move their content into the cloud, CSP and CE companies need better ways to create unified service offerings that reach consumers in the cloud and across devices,” said John Driver, CMO, PacketVideo.  “Companies can capitalize on these trends by enabling, adding and monetizing cloud and media services to their product offerings, thereby strengthening their customer relationships and extending their reach into the connected home to include both over-the-top (OTT) and personal cloud services.”

The webcast, moderated by Hower, will feature executives John Driver, Chief Marketing Officer, PacketVideo, and Naveen Chhangani, Worldwide Director Product Marketing/Management, NETGEAR Inc. The speakers will address consumer habits, advantages, and challenges in cloud-based features with knowledge based on real-world deployment of cloud-based content features into CE devices.

Registration is complimentary, and all registrants will receive the presentation materials. Register at For analyst interviews, contact Holly Sprague at or 720-987-6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

About PacketVideo: Founded in 1998, PacketVideo (PV) has established itself as the leader in delivering innovative digital media solutions globally. PV’s expertise in all things media means our unique technology has the highest performance and reliability in digital media solutions for mobile and consumer electronic products and services. This expertise and experience enables rich media experiences for consumers across the globe.

PacketVideo is the most advanced and trusted digital media solution provider in the industry. Partnering with PV helps companies differentiate their products, seize the growing consumer demand for the connected home, and reduce customer attrition by adding compelling value to products and services.  With PV, Communications Service Providers and Consumer Electronics companies have a digital media partner with extensive global experience and that can deliver on large and complex media solution projects, reliably, securely, and with a vision for helping create the digital world of the future.

PacketVideo is a subsidiary of NTT DOCOMO.

Next: Parks Associates: More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018
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