Tuesday, July 20, 2010

Consumer demand for remote services helps boost tech support to $5 billion by 2014

Retailers and service providers building new business models with premium tech support services

Parks Associates finds the development of remote online solutions will complement the growing premium tech support industry, including retailers and service providers, by providing improved marketing channels and enhancing automated and live support services. The international research firm forecasts U.S. revenues in consumer-oriented technical support services will approach $5 billion by 2014, with roughly 50% of the revenues coming from remote technical support services.

The development of remote services across a variety of channels, including broadband providers, Internet security vendors, PC OEMs, and CE retailers, will help meet the demand for premium technical support services, according to Parks Associates’ reports Service Providers and Support Services: Analysis and Forecasts and Retailers and Support Services: Analysis and Forecasts.

Parks Associates Remote Tech Support Chart

“Our research has consistently found that assistance with home technologies, including PCs, home networks, and AV equipment, is the top value-added service that a broadband provider can deliver,” said Kurt Scherf, VP, principal analyst, Parks Associates. “Consumer desire for ‘attached support’ – that is, additions such as extended warranties and protection plans, setup and configuration, delivery and installation – can also help retailers add revenue to the sale of a variety of CE. Aftermarket care in the form of PC tune-ups and troubleshooting provides a consistent and proactive form of technical care services.”

Service Providers and Support Services: Analysis and Forecasts and Retailers and Support Services: Analysis and Forecasts analyze the markets for U.S. consumer technical support services. These reports examine support offerings from service providers, retailers, OEMs, and third-party software and support vendors. They combine the results from more than 50 industry interviews and Parks Associates’ primary consumer data. For more information, visit http://www.parksassociates.com or contact 972-490-1113, sales@parksassociates.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

 

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