Friday, October 16, 2020

Webinar “Value-Added Services for the SMB Segment” examines SMB needs in COVID-19 work environment

Webinar examines emerging needs for SMBs in COVID-19 work environment and opportunities for data security and network management solutions

Parks Associates research finds 68% of SMBs are concerned about cybersecurity vulnerabilities at their business locations, with 18% reporting an increased need for data security solutions due to the COVID-19 pandemic. Parks Associates is hosting the complimentary webinar “Value-Added Services for the SMB Segment,” sponsored by Irdeto, on 17 November at 11 am CT (18.00 CET), to examine the current work environment for SMBs, their needs for data security and network management solutions, and opportunities to create and deploy value-added services to this unique segment.

“COVID-19 has affected businesses all over the world, and as a result, many companies have to extend their networks into households to allow their employees to work-at-home,” said Jennifer Kent, Senior Director, Parks Associates. “These circumstances also introduce a variety of new connected devices to the business network, each of which can affect performance and expand cybersecurity risks. Managing and securing their networks are top priorities for SMBs, which expands opportunities for ISPs, technical support service providers, and other players to deliver Wi-Fi management, network security, and other value-added services (VAS) to their SMB customers.”

The webinar features the following speakers:

Webinar Topics:

  • New operational and device/service needs for SMBs, including demand for Wi-Fi management solutions
  • Trajectory of the connected device landscape for SMBs
  • Need and demand for data security and networking monitoring products
  • Strategies to educate SMBs on what solutions are available to them
  • Tools to extend SMB security and network management solutions to offsite/work-at-home employees


  • 38% of US SMBs are likely to purchase Wi-Fi networking equipment for a business location in the next six months
  • 37% of US SMBs are likely to purchase data security services for a business location in the next six months
  • 24% of US SMBs are “very familiar” with cyber liability insurance – but 37% say they are interested

To request data or an interview, please contact Rosey Ulpino at, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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