Wednesday, September 26, 2018

More than one in four U.S. broadband households own a smart speaker with voice assistant

CONNECTIONS™ Summit at CES® sessions feature executives from, Comcast Xfinity, Lennar, MobileHelp, ROC-Connect, and more IoT leaders

Parks Associates today announced new research showing more than one-fourth, or 28%, of U.S. broadband households own a smart speaker with voice assistant. The international research firm will discuss the impact of voice technologies and other innovations on the smart home ecosystem at the 13th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 8 at CES® 2019 in Las Vegas, concluding with a networking reception, sponsored by Homematic IP.

CONNECTIONS™ Summit features multiple sessions examining mass-market business strategies, partnership opportunities, the impact of voice on the user experience, and advances in AI and data analytics. CONNECTIONS™ Summit sponsors include, Asurion, F-Secure, Homematic IP, Minim, ROC-Connect, and Trusource Labs.

Smart Speakers with Personal Assistant Ownership (2016-2018) | Parks Associates

“Many smart speaker owners already have smart home devices. For example, 38% of consumers who own a smart speaker with voice assistant also have a smart thermostat,” said Elizabeth Parks, Senior VP, Parks Associates. “Consumers are starting to explore the potential of voice to control their smart home products. Though previous research indicates that voice control of smart products is not a dominate use case, it is a steadily growing trend.”  

Session Titles:

  • Smart Home Platforms: Providing Value through Experiences
  • Special Session: Home Security and the Smart Home
  • Voice-First Experience: Innovation and Disruption
  • In-Home Tech Support: Creating Consumer Confidence
  • Special Session: Smart Home Channels: Race among Homebuilders 
  • Insurance and Consumer IoT Markets: New Business Models
  • Focus on the Experience: Interoperability & Integration
  • Independent Living: Serving Consumers at Home


Confirmed Speakers:

  • Rob Flippo, CEO, MobileHelp
  • Geoff Gross, Founder & CEO, Medical Guardian, Medical Guardian
  • Bernd Grohmann, EVP, eQ-3 AG
  • Yuval Harry, Head, Partnerships, Hippo
  • Jay Holley, Head, Partnerships, Uber Health
  • David Kaiserman, President, Lennar Ventures, Lennar
  • Charlie Kindel, SVP, Products & Services, Control4
  • Jennifer Mallett, CEO/President, Level Up Your Home
  • Lainie Muller, Director, Wellness,
  • Sujata Neidig, VP, Marketing, Thread Group; Senior MCU Marketing Manager, NXP
  • Marcus Scheiber, CEO & Co-Founder, ROC-Connect
  • David Wechsler, Senior Director, Channels and Partnerships, Comcast Xfinity
  • Raoul Wijgergangs, VP, GM, Z-Wave, Silicon Labs


CONNECTIONS™ Summit at CESis a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes six executive sessions, two special presentations, and a networking reception, sponsored by Homematic IP, on January 8, the opening day of CES.

For more information on Parks Associates research or events, visit, or contact, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2020 CONNECTIONS™ Summit features panels examining successful consumer-focused and channel strategies for IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2020 CONNECTIONS™ Summit will take place January 7 during CES, which runs January 7-10 in Las Vegas. The Summit concludes with a networking reception, sponsored by, on January 7. Follow the event on Twitter at @CONN_Summit and at #CONNSummit20.

For information about CONNECTIONS™ Summit, contact or call 972-490-1113 or visit

Next: Eleven percent of U.S. broadband households plan to buy a smart speaker within the next 12 months
Previous: Nearly two-thirds of U.S. broadband households bought a CE product in 2017


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