Tuesday, October 02, 2018

91% of households with OTT subscription subscribe to Hulu, Amazon Prime Video, or Netflix

Hulu VP to deliver keynote at Parks Associates’ inaugural conference on OTT, pay TV, and digital media

Research from Parks Associates finds that the top three OTT video services—Amazon Prime Video, Hulu, and Netflix—maintain significant market share, with 91% of OTT subscribers getting at least one of these services. The research firm announced today that Hulu Vice President and Head of Research Julie DeTraglia will be a keynote speaker at the inaugural Future of Video: OTT, Pay TV, and Digital Media conference, December 10-12, in Marina del Rey, California.

“Many new services, including online pay TV and premium channels, have entered the OTT space in past year, but they have not eroded the position of the Hulu, Netflix, or Amazon Prime Video. The top three OTT video services continue to maintain their strong viewer loyalty,” said Brett Sappington, Senior Director of Research, Parks Associates. “At Future of Video, we will explore strategies to build services for today’s connected consumers, and Hulu will provide key insight on evolving consumer behavior and ways to create and expand high-value offerings.”

OTT Service Subscription: Big 3 OTT vs. Others | Parks Associates


  • Julie DeTraglia, VP, Head of Research, Hulu


Sessions include:

  • Impact of OTT on the Connected Consumer
  • Distribution Opportunities and Challenges for Content Producers
  • The Future of Discovery, Brands, and Content Positioning
  • Future Video Services: How VOD, Linear, OTT, and Pay TV Come Together
  • The Future for Connected Screens
  • The New Economics of Video
  • Video Service Acquisition and Retention Strategies
  • The Globalization of OTT
  • Taking OTT Video Services to Global Markets
  • The Impact of Voice Interaction on Video Services
  • Innovations and Gaps in Video Technologies
  • Evolution of the Consumer Experience
  • VC and Investments: Betting on the Future of Video

Future of Video
will provide insights on viewer behaviors and preferences and the challenges for the video industry in meeting the expectations of today’s connected consumers. Sessions will highlight in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services.

Sponsors for Future of Video include MediaKind, TiVo, Massive, and Premion.

For information, visit www.fov2018.com. To schedule an interview with an analyst or to request specific data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Future of Video: OTT, Pay TV, and Digital Media

Parks Associates’ inaugural entertainment event Future of Video: OTT, Pay TV, and Digital Media features new consumer research and insights on the changing video and digital media markets. For over twenty years, Parks Associates has been studying the connected CE and video industries, tracking the rise of OTT services, growth rates for broadband video services, device ownership, and consumer perceptions and adoption of new video services.

The inaugural Future of Video takes place December 10-12 at the Marina del Rey Marriott in Marina del Rey, California. For more information, visit www.futureofvideo.us.

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