Thursday, March 28, 2019

31% of US broadband households own a smart speaker with voice assistant

CONNECTIONS™ to address strategies to deliver superior user experiences with keynote and session featuring Google, IFTTT, Inspire, Resideo and Samsung

Parks Associates research shows 31% of US broadband households own a smart speaker with voice assistant and more than one-fourth of these owners use the devices to control a smart home device through voice commands. The international research firm will explore innovations to improve the smart home user experience at its 23rd-annual CONNECTIONS™ Conference, May 21-23, San Francisco, California, with a keynote from and a Smart Home Platforms session featuring executives from Google, Resideo, Inspire, Samsung, and IFTTT.

Smart Speaker with Voice Assistant Activities | Parks Associates

“Competing protocols and confusing controls continue to inhibit smart home adoption, as end users fear and ultimately avoid complexity,” said Brad Russell, Director, Connected Home, Parks Associates. “A growing number of consumers have a high number of connected devices, so innovations such as voice control, which promise to simplify the user experience, receive considerable interest. At CONNECTIONS™, we will explore strategies and innovations that expand the smart home ecosystem and its use cases.”

Russell will moderate the session “Smart Home Platforms: Building Service Revenues” at 8:30 a.m. on Wednesday, May 22. This panel addresses how companies in the smart home space can leverage platforms to provide a reliable, interoperable ecosystem with a simplified user experience, delivering expanded value through enhanced features, cloud intelligence, and security to protect user data and privacy.


  • Alice DeBiasio, VP, GM, Pro Security Products, Resideo
  • Wannie Park, VP of Corporate Development,Inspire
  • Mark Spates, Product Lead, Google
  • Kellen Xu, Director, Global Business Development, Samsung SmartThings
  • Linden Tibbets, Chief Design Officer, IFTTT

"IoT is expected to deliver $350 billion in economic value within the residential market, driven by automation and seamless interoperability of everyday devices," said Wannie Park, VP of Corporate Development at Inspire. "This represents a massive opportunity to shift from retail energy to energy-as-a-service in the smart home. I’m looking forward to sharing more about the trends driving this shift, and the role energy management will play.”

Following that session is the morning keynote from Anne Ferguson, Vice President of Marketing,

CONNECTIONS™ sponsors include F-Secure,, Rapid Response Monitoring, Verisk, Audio Analytic, Ayla Networks, Bitdefender, Cirrent, Johnson Controls, Lutron, Mnubo, Oak Labs, PassiveBolt, Schlage,, Trusource Labs, ULE Alliance, Universal Electronics, Control4, Zen Ecosystems, HP, HelloTech, and Inspire.

For more information, visit To schedule an interview with an analyst or to request specific data, contact Elizabeth Parks at, 972-996-0202.


Parks Associates' 23rd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 21-23, 2019, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting more than 650 executives from the connected entertainment, IoT, and smart home industries. CONNECTIONS™ provides networking opportunities combined with two days of visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships, monetization opportunities, and value-added service design. The event also features a research workshop highlighting Parks Associates’ smart home insight consumer data.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact, call 972-490-1113, visit

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