AT&T and DirectTV: Analyst Comments

by Kaitlin Hawkins | May. 1, 2014

Parks Associates analysts are following the AT&T and DirecTV deal closely. From our 1Q 2014 survey, we have data showing:

  • Just under 1% of broadband households have DirecTV service from AT&T though an old partnership agreement where AT&T offered bundles that included DirecTV.
  • 1% of BB HHs have DirecTV pay-TV service and both mobile phone & broadband service from AT&T.
  • 3% of BB HHs have DirecTV and broadband service from AT&T.
  • 3% of BB HHs have DirecTV and mobile phone service from AT&T.

We also have research showing:

  • Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%

Tom Kerber
, our director of smart home research, said: 

"From a home controls perspective, the potential acquisition of DirectTV by AT&T creates several synergies. Last summer, DirectTV acquired Lifeshield, a leader in the self-installed security market. With Lifeshield, DirectTV began to offer its nearly 4 million new customers the option to bundle security with the core DirectTV video products. AT&T on the other hand, chose to develop its own systems, including its own central monitoring stations. While AT&T systems must be installed by AT&T, the Lifeshield product was designed for the DIY market. Synergy opportunities include converting existing Lifeshield customers to AT&T central monitoring, converting 3rd party source products to Lifeshield products, and expanding AT&T’s smart home solution to include a DIY offering."

If you're interested in our related research, email Media requests for analyst interviews and specific research numbers can be directed to Holly Sprague at

Don't forget, GW Shaw, VP of AT&T U-Verse, will present a keynote at our CONNECTIONS Conference on May 13. The keynote, "Differentiating TV with Apps in a Competitive, Multi-screen Market," will address how apps are driving interactivity, increased customer engagement and strong business results. Check out the full agenda and sign up today.

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