Service providers will see a quick return on investment and be able to build new profits through residential gateway (RG) deployments, which will account for over 50% of all global home networks by 2013, according to Connected Home: Global Outlook.
This new report from international research firm Parks Associates finds U.S. broadband households with a home network from their service provider show a spike in interest in enhanced services such as home network tech support, managed Internet security and parental controls, and online file backup.
“At first, service providers deployed managed RGs to reduce expenses through auto-configuration and remote management,” said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. “In the current phase of the connected home, subscribers are more interested – and more willing to pay for – value-added services such as enhanced technical support and data and media backup.”
Scherf said that providers should leverage the RG to provide seemingly basic services that in the end will help customers expand the value and utility of their networks.
“Service providers have a great opportunity to put their brand on basic offerings that users instantly understand and appreciate,” Scherf said. “Once providers make it easy for users to create connections among their PCs and CE, they’ll have a consumer base receptive to future offerings that include cross-platform media sharing and fixed-to-portable CE connections.”
Connected Home: Global Outlook analyzes the worldwide market for home network deployments from broadband service providers, including the role of the RG and related solutions in reducing operational expenses, increasing customer satisfaction, and expanding connected home value-added services and features. For more information, visit http://www.parksassociates.com, or contact 972-490-1113, sales@parksassociates.com.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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