In a new survey by Parks Associates, roughly two-thirds of U.S. and Canadian broadband households reported regular use of a PC to play music while at home, and one-third said they use a television to listen to music. MP3 players ranked equal to TVs, with one-third of households using these platforms for music, in the new report titled Digital Media Habits II.
“iPods are sexy, but not everybody has one,” said John Barrett, Director of Research at Parks Associates. “TVs are ubiquitous and increasingly capable of delivering a range of content, especially with new features like digital music delivery and place-shifting services. This is just the tip of the iceberg for TV applications.”
In the report, Parks Associates analysts recommend that developers and service providers account for these standard platforms when designing new digital entertainment services.
Parks Associates will discuss next-generation video services at the CONNECTIONS™ Europe Summit, taking place August 29, 2008, in Berlin, Germany. The Summit will feature panel discussions on “The Evolution of Video Devices” and “Visual Networking and TV 2.0,” among other topics. Sponsors include Cisco Systems, Enure Networks, F-Secure Corporation, MoCA™, support.com, WirelessHD and Zilog. Visit www.connectionseurope.com for more information.
Digital Media Habits II is a study of media trends in the U.S. and Canada. For more information, visit www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, in partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com
